B2B Marketing Manager

1 week ago

Bengaluru, Karnataka, India Uplers Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Experience: 2 to 4 Years Exp

Preferred Notice Period: Upto 30 Days

Opportunity Type: Onsite (Bengaluru)

Placement Type: Full-time

(*Note: This is a requirement for one of Uplers' Clients--Newton School)

Must have skills: Growth Marketing OR Campaign OR AMB Tact and Zapier OR Outbound Logistics and Sales Navigator OR Apollo OR Demand Generation

Responsibilities:

  • Design and run outbound campaigns across email, LinkedIn, and other channels to generate qualified leads for Business Development Managers to take ahead.
  • Source for and build databases through scrappy hacks.
  • Manage campaigns setup, QA, deployment and monitoring using tools like Clevertap, Instantly, Appify, Apollo etc.
  • Continuously optimize campaigns by testing variables, tracking key metrics, and refining personalization, targeting, and deliverability to drive higher engagement and conversions.
  • Develop nurturing flows for cold and warm leads to improve conversion over time.
  • Research target accounts and decision makers using LinkedIn, Apollo and ensure smooth handoffs to Business Development Managers and support discovery calls when required.
  • Partner with the design team to create compelling email and ad assets, and map content (case studies, alumni stories, brochures) to the right stage of the funnel.
  • Work closely with academic teams to align student capabilities with evolving industry skill requirements and drive content distribution through omnichannel outreach.

Requirements :

  • 2 to 4 years in B2B growth marketing, demand generation or outbound sales.
  • Hands-on experience with Instantly, Apollo, Sales Navigator, Appify, Zapier or similar tools.
  • Ability to craft clear, persuasive, and tailored outreach.
  • Analytical mindset - ability to interpret campaign data and make evidence-based decisions.
  • Understanding of outbound sales practices and ABM tactics.
  • Demonstrated success running outbound campaigns that generated measurable demand.
  • Experience designing multi-step automation workflows that integrate email, LinkedIn, and WhatsApp.
  • Scrappy and resourceful: can deliver results with or without a large budget.

Who We Are Looking For:

  • Self-motivated, proactive, and driven to achieve targets.
  • Bias for action and ready to get hands dirty.
  • Comfortable operating in a zero-to-one setting, where playbooks dont exist and experimentation is key.
  • Clear communicator who can balance creativity with data-driven decision-making.
  • Collaborative mindset with the ability to work across teams (sales, design, academic) to get things done.
  • Always ready to push boundaries and find new ways to break through to decision-makers.
  • Owner's Mentality - Takes end-to-end responsibility without waiting for direction.
  • Resilient & Curious: Pushes past challenges, keeps experimenting, and adapts fast.

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