Sales Manager
3 days ago
Job Description - Sales Manager
Position: Sales Manager
Reporting To: CEO
Job Purpose (Summary)
To independently manage sales, marketing, and customer relationship management (CRM) for a plot layout project in Nanded. The role involves designing and executing sales strategies, driving local marketing campaigns, handling direct customer interactions, and ensuring smooth end-to-end customer experience including documentation, collections, and possession.
Key Responsibilities
Sales & Business Development
- Deliver sales bookings for plots within defined timelines.
- Manage incoming leads, site visits, presentations, and negotiations to close deals.
- Develop and nurture channel partner and broker networks in Nanded and surrounding areas.
- Maintain updated sales pipelines and report weekly to management.
Marketing Strategy & Execution
- Prepare local marketing plans (print, outdoor, digital, events) with management guidance.
- Coordinate cost-effective campaigns such as hoardings, newspaper ads, local WhatsApp groups, roadshows, and exhibitions.
- Identify and onboard marketing vendors (printers, designers, digital agencies) as required.
- Track ROI of each campaign to refine strategy.
Customer Relationship Management (CRM)
- Manage all post-booking processes including:
- Issuance of booking forms, demand letters, and receipts.
- Payment collection tracking with reminders and escalations.
- Support for Agreement to Sell, Sale Deed, and registration.
- Possession coordination, including NOCs and final handover formalities.
- Maintain customer database in CRM tools such as:
- Excel-based trackers for lead status, bookings, and collections.
- Real estate CRM platforms (e.g., Sell.Do, LeadSquared, or HubSpot if adopted) for centralized lead and customer tracking.
WhatsApp Business & Email CRM tools for quick communication and automated updates.
- Generate MIS reports for management: lead funnel, sales progress, payment collection status, customer issue log.
Skills & Competencies
- Proven experience in real estate sales (plots/land experience preferred).
- Strong knowledge of the Nanded market and customer profiles.
- Ability to create and execute marketing campaigns with limited resources.
- Excellent communication, negotiation, and closing skills.
- Strong organizational skills to manage sales, CRM, and marketing simultaneously.
- Hands-on knowledge of CRM tools: MS Excel (pivot, dashboards), WhatsApp Business, and willingness to learn advanced CRMs like Sell.Do or LeadSquared.
Key Performance Indicators (KPIs)
- Sales Targets: % of 48 plots sold vs. defined timeline.
- Revenue: Total sales value achieved.
- Collections: On-time receipt of customer payments.
- Marketing Effectiveness: Leads generated per campaign, cost per lead, and ROI.
- CRM Efficiency: Accuracy of lead/customer data, speed of response, and customer satisfaction ratings.
- Customer Delivery: Smooth documentation, registration, and timely possession handovers.
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