Sales Manager

2 days ago

Nanded, Maharashtra, India SLP Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description - Sales Manager

Position: Sales Manager

Reporting To: CEO

Job Purpose (Summary)

To independently manage sales, marketing, and customer relationship management (CRM) for a plot layout project in Nanded. The role involves designing and executing sales strategies, driving local marketing campaigns, handling direct customer interactions, and ensuring smooth end-to-end customer experience including documentation, collections, and possession.

Key Responsibilities

Sales & Business Development

  • Deliver sales bookings for plots within defined timelines.
  • Manage incoming leads, site visits, presentations, and negotiations to close deals.
  • Develop and nurture channel partner and broker networks in Nanded and surrounding areas.
  • Maintain updated sales pipelines and report weekly to management.

Marketing Strategy & Execution

  • Prepare local marketing plans (print, outdoor, digital, events) with management guidance.
  • Coordinate cost-effective campaigns such as hoardings, newspaper ads, local WhatsApp groups, roadshows, and exhibitions.
  • Identify and onboard marketing vendors (printers, designers, digital agencies) as required.
  • Track ROI of each campaign to refine strategy.

Customer Relationship Management (CRM)

  • Manage all post-booking processes including:
  • Issuance of booking forms, demand letters, and receipts.
  • Payment collection tracking with reminders and escalations.
  • Support for Agreement to Sell, Sale Deed, and registration.
  • Possession coordination, including NOCs and final handover formalities.
  • Maintain customer database in CRM tools such as:
  • Excel-based trackers for lead status, bookings, and collections.
  • Real estate CRM platforms (e.g., Sell.Do, LeadSquared, or HubSpot if adopted) for centralized lead and customer tracking.

WhatsApp Business & Email CRM tools for quick communication and automated updates.

  • Generate MIS reports for management: lead funnel, sales progress, payment collection status, customer issue log.

Skills & Competencies

  • Proven experience in real estate sales (plots/land experience preferred).
  • Strong knowledge of the Nanded market and customer profiles.
  • Ability to create and execute marketing campaigns with limited resources.
  • Excellent communication, negotiation, and closing skills.
  • Strong organizational skills to manage sales, CRM, and marketing simultaneously.
  • Hands-on knowledge of CRM tools: MS Excel (pivot, dashboards), WhatsApp Business, and willingness to learn advanced CRMs like Sell.Do or LeadSquared.

Key Performance Indicators (KPIs)

  • Sales Targets: % of 48 plots sold vs. defined timeline.
  • Revenue: Total sales value achieved.
  • Collections: On-time receipt of customer payments.
  • Marketing Effectiveness: Leads generated per campaign, cost per lead, and ROI.
  • CRM Efficiency: Accuracy of lead/customer data, speed of response, and customer satisfaction ratings.
  • Customer Delivery: Smooth documentation, registration, and timely possession handovers.

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