Area Franchise Manager Nanded

3 weeks ago


Nanded, India Aditya Birla Management Corporation Private Limited Full time

Job Description Key Result Areas & Detailed Actions Conversion to Franchisee Stores jointly with Sales team - Shortlisting top dealers jointly with Sales team for conversion to Franchise partners. Develop and maintain list of potential Franchise partners - Build pipeline for conversion to Franchise stores and upgradation of franchise partners to higher tier Evaluating Retail Excellence Score (RES) and working on driving the same - Track and drive Retail excellence through DDE for various parameters like store hygiene, visibility, Customer feedback capture, POS Billing adherence, etc. - Audit of Franchise retail excellence score on quarterly basis - Creating awareness and importance of RES among franchise Support Delivery of All Marketing, VM Campaigns and focused product sales - Support sales of Focussed products via placement, display and promotion through colour consulting and painting services - Monitor effectiveness of VM arrangement at stores and recommend changes - Execute Marketing/promotional campaigns for the Franchise Partner Plan Franchise Launch & coordinate Upgrade - Coordinate the store launch plan and monitor the launch/opening process for smooth operations Monitor Business Performance of Franchise Stores - Monitor new store performance with required handholding for first 6 months - Drive various measures/plans to improve the underperforming stores - Drive sales of Focused Value-added Products/Services through Franchise Stores - Track ROI of Franchise Stores through close watch on sales and cost implications Relationship Management and Conflict Management with Franchise Partners - Build relationship with Top Franchise Partners in the territory - Manage conflicts within Franchise and non-Franchise stores - Coordinate with sales team for quick resolution of conflict and escalated issues Training - Train Franchise Dealer staff on Company systems and processes - Train staff on increasing conversions, upselling, cross selling and improving customer handling Tally & EDC Installation & Adoption - Ensure all stores get Tally installed after readiness and EDC machines also get installed - Collect consent form for EDC from all finalized stores during agreement signing - Drive integration & adoption for EDC & Tally across all stores Paint Consultant - Hiring of PCs in coordination with RD Zonal Associate hiring team - Drive productivity for PCs across all the stores; ensure they are filing the required CRM data on time - Manage performance of PCs through regular follow ups and reviews



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