Marketing Manager – ABM

7 days ago

Delhi, Delhi, India Infopro Learning Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Experience: 7 Years
Reporting To: Director/SVP – Marketing
Department: Marketing

About Infopro Learning

Building Your Performance-Ready Workforce

At Infopro Learning, we're driven by a singular purpose: unlocking human potential. For over 30 years, we've been transforming the way organizations develop their most valuable asset - their people. As a comprehensive learning and talent consulting agency, we drive integrated development across individuals, teams, and organizations to build a performance-ready workforce.

A performance-ready workforce is one that combines the right skills, agility, and mindset to drive business success. It's where individuals become proficient faster, teams deliver exceptional results, and organizations adapt swiftly to change.

In today's Human AI era, performance-readiness means mastering new ways of working as AI disrupts traditional value streams and workflows. We empower organizations to navigate this transformation by cultivating the essential technological and human skills needed for evolving workflows, ensuring your workforce doesn't just adapt to change but they drive it.

Trusted by Fortune 500 companies globally and recognized with over 350 industry awards, we've helped millions of professionals unlock their potential. Ready to build your performance-ready workforce?

Join a future-ready marketing team that's blending AI, automation, and ABM to drive demand in Fortune 1000 organizations.

Role Overview

We're looking for a growth-driven Marketing Manager with expertise in Account-Based Marketing (ABM) and a passion for leveraging AI-powered marketing tools. You'll own the strategy, execution, and optimization of ABM campaigns, working across sales, product, and content teams to create personalized, high-conversion experiences for our top enterprise accounts.

Key Responsibilities

ABM & Demand Generation

  • Design and execute 1:1, 1: Few, and 1:Many ABM campaigns across digital and offline channels.

  • Collaborate with sales to identify target accounts and build tailored campaigns that engage buying committees.

  • Implement AI-powered tools (e.g. ZoomInfo, Clay, ChatGPT) to automate research, enrich data, and personalize outreach at scale.

  • Build and manage integrated demand generation workflows across LinkedIn Ads, SEO, webinars, retargeting, and email nurture.

  • Create account intelligence dashboards with AI enrichment to guide sales follow-ups and measure campaign performance.

AI-First Marketing Operations

  • Drive AI-led experimentation across content repurposing, email sequencing, campaign testing, and reporting.

  • Set up automated campaign pipelines using tools like HubSpot, Zapier/n8n, and LinkedIn Campaign Manager.

  • Deploy GPT-based content modules to generate initial drafts for blogs, social posts, and email sequences.

Measurement & Optimization

  • Own marketing attribution and funnel performance metrics (SAL, SQL, pipeline velocity).

  • Use analytics platforms (HubSpot, Salesforce) to track ROI, and engagement by cohort.

  • Continuously test and iterate to improve CPL and pipeline contribution from target accounts.

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