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Marketing Manager
2 weeks ago
Tailwind is looking for a Marketing Manager who is able to manage multiple advertising work streams and is dynamic, enthusiastic and keen-eyed enough to go beyond the obvious, draw complex insights and provide actionable to the team and the client.Primary ResponsibilitiesEffective planning, implementation and monitoring of the digital advertising and outreach campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process
Facilitating collection, harmonization and warehousing of campaign performance data from various sources and stakeholders, and organization of data into insightful dashboards
Analyzing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance
Coordinate with various stakeholders and web development team to build high-converting landing pages and comprehensive campaign website from conceptualization to production
Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting
Creating and maintaining relationships with clients, advertising partners and publishers
Building systems and processes to achieve effective and efficient execution of digital media campaigns and ensure compliance with the processes
Recruiting, orienting, and training team members Qualities we are looking for
Open-minded, curious, and a strong problem solver
Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization
Strong written, communication and presentation skills
Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination
Demonstrable success in managing marketing campaigns
Ability to conceptualize ad campaigns
Proficiency in Meta and Google ads etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc.A self-starter mentality, a strong sense of ownership, and an appetite for learning
Educational Qualifications and Work ExperienceBachelor's or master's degree in engineering, statistics, marketing or a related field from a leading Indian/International education institution
Relevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization
Credible record of operating at a team management level
