Leader of Global Marketing Strategy

4 days ago

Delhi, Delhi, India beBeeMarketing Full time US$ 1,25,000 - US$ 1,75,000
Marketing Leader & Demand Generation Strategist

This role entails leading the development and execution of a comprehensive global marketing strategy to drive brand awareness, lead generation, and customer engagement. The goal is to position our platform as a market leader in contingent workforce management and talent technology.

  • Key Responsibilities:
  • Foster a unified go-to-market (GTM) strategy by aligning marketing efforts with sales, product, and executive leadership.
  • Leverage thought leadership, content marketing, PR, and digital campaigns to establish our platform as a trusted authority in workforce solutions.
  • Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration across global locations including US, EU and APAC.
  • Develop and optimize lead acquisition strategies through SEO, SEM, ABM (Account-Based Marketing), digital advertising, and marketing automation.

Required Skills and Qualifications:

  • 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
  • Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
  • Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
  • Experience in managing global marketing campaigns and working with enterprise sales teams.
  • Strong expertise in marketing automation, CRM platforms, and analytics tools.

Benefits:

  • A competitive compensation package, performance-based incentives, and career growth opportunities in a dynamic and innovative company.

About this Role:

  • The ideal candidate will be a seasoned marketer with a passion for innovation, data-driven decision making, and delivering results in a rapidly evolving industry.

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