Pre-Sales Executive

Role Summary :-

Were hiring a Pre-Sales (Lead Generation) Executive to build, qualify, and progress a high-quality pipeline for our cloud-based CPQ (Configure-Price-Quote) software purpose-built for the fenestration & faade industry. You will run outbound/inbound campaigns, conduct discovery, schedule & track demos, maintain airtight CRM hygiene through to conclusion, and collaborate with Sales and Customer Success to surface new-logo and upsell opportunities across international markets.

Key Responsibilities

1) Pipeline Generation & Campaign Execution

• Plan and execute multi-channel outbound (cold calls, email sequences, LinkedIn, events/webinar follow-ups) for target geographies (US/Canada, UK/Europe, Middle East, APAC).
• Build and prioritize ICP account lists; personalize messaging by role (e.g., Estimation/Commercial Heads, Sales Directors, Operations, Engineering/BIM leads) and use case.
• Rapidly engage Marketing-sourced MQLs and convert to qualified meetings.

2) Lead Qualification & Discovery

• Run structured qualification (BANT/MEDDIC-lite): fit, pain, authority, need/budget, timeline.
• Articulate CPQ value for estimating, pricing, proposals, and project workflows in fenestration/faade.
• Document discovery notes, objections, and next steps before Sales hand-off.

3) Demo Scheduling & Tracking

• Own end-to-end demo booking for qualified prospects: calendar routing, time-zone coordination (US/UK/EU), stakeholder invites, and resource alignment with Sales/Pre-Sales.
• Set up Zoom/Teams links, send confirmations/pre-reads, manage reminders and no-show recovery.
• Capture demo outcomes, attach recordings/decks, and trigger follow-ups in the CRM.
• Report weekly on demos set, show rate, reschedules, and demoopportunity conversion.

4) CRM Ownership & Funnel Hygiene

• Create, enrich, and maintain all leads/contacts/opportunities with accurate stages, activities, and dispositions.
• Ensure data quality (dedupe, standard fields), consent/compliance (GDPR/export where relevant), and SLA adherence.
• Track every lead until conclusion (won/lost/nurture) and maintain consistent forecasting hygiene.

5) Cross-Functional Collaboration

• Align with Sales on ICP, qualification thresholds, meeting quality, and feedback loops to improve conversion.
• Partner with Marketing on persona insights, campaign performance, copy/CTA testing, and event follow-ups.
• Work with Customer Success to identify upsell/cross-sell signals, expansion paths, and referrals in existing accounts.

6) Market Intelligence & Messaging

• Research target companies and projects; monitor triggers (new tenders, capex, hires, partnerships).
• Maintain a competitive/objection playbook (CPQ and construction-tech vendors) and value-based responses.
• Localize messaging and etiquette for each market; maintain prospecting compliance norms.

Performance Metrics (KPIs)

• Activities & connect rates (calls, emails, LinkedIn touches)
• MQLSQL and Sales-Accepted Opportunity (SAO) rates
• Demos set, show rate %, no-show recovery %, demoopportunity conversion
• Pipeline value created and contribution to revenue
• CRM hygiene (data accuracy, notes quality, SLA adherence) and forecast reliability

Required Qualifications & Experience

• 3 to 6 years in B2B SaaS SDR/inside sales/pre-sales for international markets.
• Hands-on with CRM (Salesforce/HubSpot/Zoho) and sales engagement tools (Salesloft/Outreach/Apollo/ZoomInfo, LinkedIn Sales Navigator).
• Proven cold calling, email writing, objection handling, and meeting-setting track record that converts to qualified opportunities.
• Comfortable working US/UK shifts; strong, neutral global English.

Nice to Have

• Exposure to CPQ, construction-tech, building materials, fenestration/faade, glazing, or related manufacturing.
• Experience with account-based prospecting, intent data, webinar/event-led follow-ups.
• Understanding of estimation/BOM/take-off/proposal workflows.
• Bachelors degree (Engineering/Architecture/Civil/Mechanical) or MBA/PGDM in Sales/Marketing preferred.