Sales Executive

Sales Executive – FMCG Channel (Biodegradable & Compostable Products)

Company: WhiteShark Polymer Private Limited

Location: Bhubaneswar / Cuttack / Sambalpur / Berhampur (Multiple Openings)

Reporting To: Area Sales Manager

Department: Sales & Distribution

About WhiteShark Polymer

WhiteShark Polymer is a sustainable packaging company manufacturing and trading biodegradable and compostable alternatives
such as grocery bags, garbage bags, paper plates, wooden cutlery, and bagasse boxes. We aim to make sustainable packaging as accessible and fast-moving as FMCG goods, creating everyday impact through responsible consumption.

Role Objective

To build, activate, and grow direct retail and wholesale sales of biodegradable products across multiple outlet categories — applying FMCG-style sales execution: beat planning, journey cycles, product demonstration, and trade relationship management.

Key Responsibilities

1. Sales Execution

• Visit 25–30 outlets daily (pharmacies, packaging wholesalers, fruit & vegetable stores, QSRs, restaurants, and allied shops).
• Conduct product presentations using catalogues, samples, and POS materials.
• Book orders on a
  weekly or fortnightly beat plan
  .
• Achieve outlet-wise and beat-wise sales and coverage targets.

2. Distribution Development

• Identify and appoint sub-distributors / stockists in new territories.
• Manage inventory rotation, billing, and credit follow-ups.
• Work with logistics and delivery teams to ensure timely fulfillment and service.

3. Trade Marketing

• Implement and monitor trade promotions, discounts, and incentive schemes.
• Ensure product visibility and branding at retail touchpoints.
• Gather market intelligence on competitor products, prices, and new launches.

4. Customer Relationship & Service

• Handle objections, negotiate pricing, and build long-term relationships.
• Ensure post-sales service and feedback collection.
• Generate repeat business and referrals.

5. Reporting & Analysis

• Maintain daily call reports (DCRs), beat-wise sales tracking, and order status.
• Share weekly sales summaries and market feedback.
• Coordinate with Area Sales Manager for planning and execution.

Candidate Profile

Criteria

Preferred Requirement

Education

Graduate / Diploma (Any stream). MBA (Marketing / Sales) preferred.

Experience

2–5 years in FMCG / packaging / disposable / polymer product sales.

Industry Exposure

FMCG distributors, general trade, or HORECA channel preferred.

Skills

Strong communication, negotiation, and on-the-spot selling ability.

Tools

Proficiency in Excel / WhatsApp order system / CRM app (training provided).

Other

2-wheeler with valid license mandatory. Local language fluency required.

Performance Metrics

Target Type

Example KPI

Primary Sales

₹3–5 lakh/month per executive within 4–6 months.

Outlet Coverage

25–30 productive calls per day.

New Outlet Addition

Minimum 100 new outlets per month.

Distributor Appointments

1–2 per quarter.

Collections & Credit Discipline

100% within defined cycle.

Compensation

Component

Indicative Range (Odisha Market)

Fixed Salary

₹15,000 – ₹22,000 per month

Incentives

₹3,000 – ₹15,000 per month (based on volume & collection targets)

Travel Allowance

Actuals or ₹3/km (2-wheeler)

Mobile/Data Reimbursement

₹500 – ₹1,000 per month

Total Earning Potential:

₹25,000 – ₹35,000/month (average performer); ₹40,000+ for high performers.

Career Progression

• Year 1:
  Sales Executive → Senior Sales Executive
• Year 2–3:
  Area Sales Manager (lead team of 5–8 executives)
• Year 4–5:
  Regional Sales Manager (handle multiple districts)

Ideal Candidate Mindset

• Thinks like an
  entrepreneur
  , not just a salesman.
• Understands
  volume-driven, repeat-order business
  .
• Takes pride in selling sustainable products that matter to the planet.
• Is disciplined, energetic, and thrives in on-field hustle.