Performance Marketing Executive

1 week ago

Mumbai, Maharashtra, India Nua Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About Nua

Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India. Starting with our innovative, chemical-free and India's only fully customisable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with great products, an impactful community and a personalized customer experience. With a growing community of over 15 lakh women, we are already India's largest and most engaged digital-first FemTech brand.

Our story began with a pad. And not just any pad that could be picked off the shelves but one that was truly thought around a woman's needs. Since then, we have grown multi-fold with innovative, inclusive and effective products that are Made Safe certified and backed by science. We continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

Nua has raised over $22 million in venture funding, backed by marquee investors including Lightbox Ventures, Kae Capital, Mirabilis Investment Trust, Deepika Padukone and Vindi Singh Banga, and Kamini Banga of the Banga family office. If you are as passionate as we are in making a difference and creating real impact in a fast-paced and wildly creative environment, then you might just be the person we are looking for.

Key Responsibilities:

  • Execute and optimize paid campaigns across Google ads, Meta (including Collab Ads), Blinkit, Zepto, Swiggy.
  • Monitor daily performance, ensuring efficient delivery across CTR, CVR, and ROAS targets.
  • Support campaign setup, audience targeting, and budget allocation to drive growth on D2C and quick commerce platforms.
  • Collaborate with the creative and brand teams to provide feedback on ad performance and creative optimization.
  • Track and report on campaign metrics regularly, identifying trends and opportunities for improvement.

Preferred Qualifications:

  • 1+ years of hands-on experience managing and optimizing performance campaigns on Google ads, Meta and at least one quick commerce platform (Blinkit, Zepto, or Swiggy)
  • Strong analytical skills with the ability to interpret data, optimize performance, and drive growth.
  • Proficient in Excel, including Pivot Tables, VLOOKUP, and data analysis.
  • Experience in tracking and optimizing key performance metrics such as CTR, CVR, ROAS, CAC and overall campaign efficiency.
  • Experience working with women-focused brands is a plus.

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