Performance Marketing Executive

3 days ago

Mumbai, Maharashtra, India Realatte Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Company Description

Realatte Ventures LLP is a real estate digital marketing agency with over 8 years of experience in executing real estate campaigns. Our vision is to simplify the demand for high ROI and targeted real estate digital marketing campaigns, achieving success for all our partners with proven strategies. The core team at Realatte has collaborated with influential brands like Rustomjee, The Wadhwa Group, Sobha Developers, and more.

Role Description

This is a full-time on-site role for a Performance Marketing Executive located in Mumbai. The Performance Marketing Executive will be responsible for market planning, market research, communication, sales, and marketing activities to drive successful marketing campaigns and enhance business growth.

1) Strategy & Planning:

Develop and execute performance marketing strategies across channels (Google Ads, Meta, LinkedIn, etc.).

Plan campaigns with clear ROI and performance goals aligned with business objectives.

2) Campaign Management:

Manage end-to-end paid marketing campaigns, including budgeting, targeting, and creative execution.

Conduct A/B testing to optimize ad creatives, audience segmentation, and bidding strategies.

3) Analytics & Optimization:

Monitor campaign performance using analytics tools (Google Analytics, SEMrush, etc.).

Regularly analyze and report on KPIs like CTR, CPA, ROAS, and conversion rates.

Identify trends and insights to optimize performance and budget allocation.

4) Collaboration & Coordination:

Work closely with content and design teams to develop high-performing creatives.

Collaborate with product and sales teams to align marketing efforts with the sales funnel.

5) Market Research:

Stay updated on industry trends, competitor strategies, and platform updates.

Leverage insights to implement innovative campaign strategies.

Qualifications

Bachelor's degree in Marketing, Business, or related field (MBA preferred).

1–3 years of experience in performance marketing or related roles.

Proficiency in tools like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics platforms.

Strong understanding of digital marketing metrics and data analysis.

Proven ability to manage budgets and deliver measurable results.

Excellent communication and project management skills.

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