Performance Marketing Manager

2 weeks ago

Gurgaon, Haryana, India PlanetSpark Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job description

Performance Marketing Manager

About PlanetSpark:

PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a Series B funded, global company impacting over 13 countries through live 1:1 personalized classes on Public Speaking and Creative Writing through handpicked top 1% teachers. Our kids participate in gripping debates, create viral YouTube videos, start their own podcast channels, perform stand-up comedy, write nail-biting mystery stories, and become confident and fearless speakers.

PlanetSpark is on its journey to becoming the global leader in the large and untapped communication skills segment by 2024. We are backed by some top VCs such as Prime Venture Partners and global entrepreneurs such as Binny Bansal, Deep Kalra, Gokul Rajaram and Shirish Nandkarni.

The company has been on a profitability and improvement journey for the past 2 years. The company achieved cashflow break-even in Q1 of FY and is now growing steadily month-on-month. The company is at an ARR of 120 Cr and aims to reach 400 Cr with 20% EBITDA in the next 3 years.

Come, join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this roller coaster ride to build the most loved brand for kids who will move the world

Roles and Responsibilities:

The Performance Marketing Manager will take a 360 degree view of a large category of the company and grow it in scale and achieve ROAS.

This is an individual contributor role with cross cross-functional interface with other stakeholders. The incumbent should be a full funnel marketer with deep expertise in performance marketing channels. The role will not suit someone who has not done performance marketing roles in the past.

The key roles and responsibilities include

1) Category P&L and Growth

  • Own the overall health metrics of the category such as Contribution Margin, Revenue, ROAS, Demos, Leads etc

  • Drive priorities that will help in achieving business goals

2) Performance Marketing (Search and Discovery)

  • Create and optimize search engine marketing campaigns across Google and Bing (Search will be the primary channel to drive categories)

  • Identify new opportunities to scale the categories in a search led approach

  • Run campaigns on Discovery-led platforms such as Meta, YouTube

  • Ideate creatives and messaging to get new videos developed

3) Category Development

Work extensively on all levers to develop the category such as

  • Messaging and communication

  • Product packaging, pitch, pricing

  • Lead to demo conduction levers

  • Sales enablement

What are We Looking For?

  • A collaborative attitude with a problem solving mindset

  • BTech from a tier 1 engineering institute such as IIT/ NIT/ DTU/ NSUT or equivalent

  • 4-7 years of experience with a startup with deep experience in performance marketing and category marketing

  • Excellent analytical ability

What are the behavioral attributes that we are looking for?

  • A keen desire to build products for a fast-growing Series B funded startup

  • An apparent Founder's mindset i.e. A mindset where the person can own up a category and shape it independently like a Founder

  • Manager - Performance Marketing

    2 weeks ago

    Gurgaon, Haryana, India Great Learning Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role Overview:The Manager/Senior Manager, Marketing is a strategic leadership role responsible for overseeing the planning, development, and execution of comprehensive marketing initiatives that drive business growth and enhance brand awareness. This role requires a deep understanding of digital marketing, lead generation, and customer engagement strategies,...

  • Performance Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India SBNRI Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Performance Marketing ManagerLocation: Gurgaon, IndiaExperience: 2-5 years (preferably in fintech, e-commerce, or technology sectors)Role Overview:We're seeking a passionate and results-drivenPerformance Marketing Managerto spearhead and optimize marketing campaigns across digital platforms. This role requires hands-on management of key digital...

  • Performance Marketing Manager

    5 days ago

    Gurgaon, Haryana, India ETHICS GROUP OF COMPANIES Full time ₹ 1,20,000 - ₹ 1,80,000 per year

    As aPerformance Marketing Manager (D2C or e-commerce), you will design, execute, and manage paid acquisition campaigns across multiple digital channels. You will be responsible for driving user growth and revenue by leveraging data-driven insights and optimizing campaign performance to maximize ROI.Location: GurugramDepartment: MarketingReports to: Director...

  • Performance Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India FS Life (FableStreet | Pink Fort | March) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Role: Performance Marketing ManagerLocation: Udyog Vihar, GurgaonExperience: 2-3 years of hands-on experience in Performance MarketingKey Responsibilities include but are not limited to● Completely own Performance Marketing for one of our brands● Managing end-to-end performance marketing campaigns● Plan, own, and execute all digital marketing...

  • Performance Manager Marketing

    7 days ago

    Gurgaon, Haryana, India Saltstayz Full time ₹ 3,68,000 - ₹ 10,06,626 per year

    Develop, implement, and manage performance marketing campaigns across platforms (e.g., Google Ads, Meta/Facebook, Instagram, LinkedIn, TikTok, YouTube, Programmatic).Own and optimize full-funnel paid media strategy, including A/B testing, audience segmentation, and bid management.Track, measure, and report on campaign performance using tools like Google...

  • Performance Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India Mangopaw Technologies And Solutions Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Key Responsibilities:Develop and implement comprehensive marketing strategies to increase brand awareness and market share.Experience in retargeting marketing including WhatsApp marketingPlan, execute, and optimize paid campaigns across Meta platforms (Facebook, Instagram, Audience Network, etc.).Develop audience targeting strategies including custom,...

  • Performance Marketing Manager

    4 days ago

    Gurgaon, Haryana, India Scalent Solutions Full time ₹ 15,00,000 - ₹ 20,00,000 per year

    Job Title: Performance Marketing Manager (D2C)Location: Gurugram, Haryana Experience: 3+ years of hands-on experience in performance marketing, with expertise in Google and Meta Ads campaigns. About UsA fast-growing mens personal care and wellness brand introducing first-in-industry products that are redefining grooming standards. With a presence in 8...

  • Performance Marketing Manager

    5 days ago

    Gurgaon, Haryana, India BotFit Full time ₹ 4,20,000 per year

    Performance Marketer – BotFit (Sector 60, Gurugram)Join the team behind Gurugram's biggest Family Entertainment CenterAbout BotFitBotFit isn't just a play zone — it's a world of fun, fitness, and family bonding. Spread across multiple zones (Cricket, Activity, Café, Lawn, Lounge), we host kids' birthdays, corporate events, and community carnivals —...

  • Performance Marketing Manager

    7 days ago

    Gurgaon, Haryana, India Bit Canny Technologies Pvt. Ltd. Full time ₹ 3,47,52,693 per year

    About the Role:-We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for...

  • Performance Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India Talent Corner HR Services Pvt Ltd Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Description – Performance Marketing ManagerSalary 4 LPA to 6 LPAExperience 2 to 4 yearsWe are a house of D2C brands in the Home and Hygiene consumer space with interests in categories like Household Cleaners, Appliance Cleaners, Air Fresheners, Repellents, Fabric Care, Auto Care and Shoe Care. We were founded in April 2022 and are already in-market...