Performance Marketing Manager

15 hours ago

Gurgaon, Haryana, India ETHICS GROUP OF COMPANIES Full time ₹ 1,20,000 - ₹ 1,80,000 per year

As a
Performance Marketing Manager (
D2C or e-commerce)
, you will design, execute, and manage paid acquisition campaigns across multiple digital channels. You will be responsible for driving user growth and revenue by leveraging data-driven insights and optimizing campaign performance to maximize ROI.

Location: Gurugram

Department: Marketing

Reports to: Director of Strategy

Key Responsibility

  • Plan, launch, and manage performance campaigns across
    social, SEM, and display
    channels.
  • Analyze campaign performance using
    quantitative data and analytics tools
    (Google Analytics, Search Console, etc.) to identify opportunities and optimize results.
  • Manage a
    monthly marketing budget of ₹10–15 lakh
    , ensuring efficient spend and ROI.
  • Conduct
    root cause analysis
    to identify performance issues and implement corrective actions.
  • Build and maintain
    performance dashboards and reports
    to communicate key metrics (ROI, CPA, CTR, CPL, conversions, etc.).
  • Collaborate with
    creative, content, and product teams
    to test new strategies and ad formats.
  • Continuously improve
    campaign efficiency, conversion rates, and cost per acquisition
    .
  • Stay updated with
    industry trends, new ad formats, and emerging platforms
    to drive innovation.

Qualification & Experience

  • 3–6 years of experience in
    performance or paid media marketing
    , preferably in
    D2C or e-commerce
    .
  • Proven expertise in
    Google Ads, Meta Ads Manager, and other paid platforms
    .
  • Strong analytical skills with the ability to interpret complex data and generate actionable insights.
  • Demonstrated success in
    scaling acquisition campaigns
    with a focus on ROI.
  • Excellent
    communication, presentation, and project management
    skills.
  • Bachelor's degree in
    Marketing, Business, or a related field
    .

Key Skills Required

Performance Marketing | Digital Marketing | SEM | Paid Search | Display Advertising | PPC | Analytics & Reporting | Marketing Automation | Competitive Analysis

FMCG #D2C #E-commerce #OTC

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