Performance Manager Marketing
21 hours ago
- Develop, implement, and manage performance marketing campaigns across platforms (e.g., Google Ads, Meta/Facebook, Instagram, LinkedIn, TikTok, YouTube, Programmatic).
- Own and optimize full-funnel paid media strategy, including A/B testing, audience segmentation, and bid management.
- Track, measure, and report on campaign performance using tools like Google Analytics, GA4, Meta Ads Manager, and performance dashboards.
- Analyze user behavior and campaign performance to optimize CAC, ROAS, CTR, CVR, and LTV.
- Collaborate with content, design, and product teams to ensure alignment between messaging, creatives, and performance goals.
- Manage budgets, forecasting, and pacing across all paid channels to maximize efficiency.
- Stay up-to-date with industry trends, algorithm changes, and best practices in digital advertising.
- Develop strategies for retargeting, lookalike audiences, and personalized ad journeys.
- Coordinate with CRM and email marketing teams to support full-funnel performance.
- Explore and test new advertising platforms and growth opportunities.
Requirements:
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- 3–6 years of hands-on experience in performance or digital marketing.
- Proven track record managing paid media budgets and delivering high-performing campaigns.
- Deep understanding of attribution models, marketing funnels, and digital analytics.
- Proficient in tools like Google Ads, Facebook Business Manager, LinkedIn Ads, Google Analytics, Excel/Sheets, and marketing automation tools.
- Strong analytical skills with a data-first mindset.
- Experience in e-commerce, SaaS, or B2B/B2C digital environments (preferred).
Job Types: Full-time, Permanent
Pay: ₹368, ₹1,006,626.19 per year
Benefits:
- Food provided
- Health insurance
- Life insurance
- Paid sick time
- Provident Fund
Application Question(s):
- What is your current salary?
- What is your expected salary?
- What is your Notice Period?
- Are you comfortable with 6 days Work from office option?
- Have you worked with any Hotels before?
Location:
- Gurugram, Haryana (Required)
Work Location: In person
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