Performance Manager Marketing

2 days ago

Gurgaon, Haryana, India Saltstayz Full time ₹ 3,68,000 - ₹ 10,06,626 per year
  • Develop, implement, and manage performance marketing campaigns across platforms (e.g., Google Ads, Meta/Facebook, Instagram, LinkedIn, TikTok, YouTube, Programmatic).
  • Own and optimize full-funnel paid media strategy, including A/B testing, audience segmentation, and bid management.
  • Track, measure, and report on campaign performance using tools like Google Analytics, GA4, Meta Ads Manager, and performance dashboards.
  • Analyze user behavior and campaign performance to optimize CAC, ROAS, CTR, CVR, and LTV.
  • Collaborate with content, design, and product teams to ensure alignment between messaging, creatives, and performance goals.
  • Manage budgets, forecasting, and pacing across all paid channels to maximize efficiency.
  • Stay up-to-date with industry trends, algorithm changes, and best practices in digital advertising.
  • Develop strategies for retargeting, lookalike audiences, and personalized ad journeys.
  • Coordinate with CRM and email marketing teams to support full-funnel performance.
  • Explore and test new advertising platforms and growth opportunities.

Requirements:

  • Bachelor's degree in Marketing, Business, Economics, or a related field.
  • 3–6 years of hands-on experience in performance or digital marketing.
  • Proven track record managing paid media budgets and delivering high-performing campaigns.
  • Deep understanding of attribution models, marketing funnels, and digital analytics.
  • Proficient in tools like Google Ads, Facebook Business Manager, LinkedIn Ads, Google Analytics, Excel/Sheets, and marketing automation tools.
  • Strong analytical skills with a data-first mindset.
  • Experience in e-commerce, SaaS, or B2B/B2C digital environments (preferred).

Job Types: Full-time, Permanent

Pay: ₹368, ₹1,006,626.19 per year

Benefits:

  • Food provided
  • Health insurance
  • Life insurance
  • Paid sick time
  • Provident Fund

Application Question(s):

  • What is your current salary?
  • What is your expected salary?
  • What is your Notice Period?
  • Are you comfortable with 6 days Work from office option?
  • Have you worked with any Hotels before?

Location:

  • Gurugram, Haryana (Required)

Work Location: In person

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