Performance Marketing Manager
24 hours ago
Performance Marketer – BotFit (Sector 60, Gurugram)
Join the team behind Gurugram's biggest Family Entertainment Center
About BotFit
BotFit isn't just a play zone — it's a world of fun, fitness, and family bonding. Spread across multiple zones (Cricket, Activity, Café, Lawn, Lounge), we host kids' birthdays, corporate events, and community carnivals — powered by our mascots Jevika & Joy
We're on a mission to make every family experience memorable — and now we're looking for a Performance Marketer who can help us amplify our reach and bring more smiles every day.
Role Overview
As a Performance Marketer, you'll manage and optimize our digital ad campaigns, drive leads through CRM-integrated funnels, and collaborate with our creative & offline teams to ensure consistent growth across Meta, Google, and WhatsApp marketing.
Key Responsibilities
- Plan, execute & optimize paid campaigns across Meta Ads, Google Ads, and YouTube
- Integrate campaigns with Odoo CRM, Gallabox (WhatsApp), and the BotFit website for lead tracking
- Set up and monitor Meta Pixel & Event Manager for accurate conversion tracking
- Collaborate with design & content teams to create engaging ad creatives and landing pages
- Analyze performance metrics, prepare weekly reports, and suggest actionable insights
- Manage remarketing campaigns and audience segmentation
- Coordinate with offline marketing teams for event-based campaigns and local promotions
Requirements
- 1–3 years of experience in performance marketing (agency or brand-side)
- Hands-on experience with Meta Business Suite, Google Ads, and CRM systems (preferably Odoo)
- Strong analytical and reporting skills (Google Sheets / Excel proficiency)
- Basic understanding of WhatsApp API & automation tools (Gallabox or equivalent)
- Knowledge of conversion optimization, UTM tracking, and lead funnels
- Creative mindset with an eye for engaging content
Good to Have
- Experience in event marketing or family entertainment / kids' brands
- Familiarity with offline-to-online (O2O) marketing integration
- Awareness of local Gurugram market trends
Perks & Culture
- Work with a young, creative team building India's coolest kids & family brand
- Opportunity to handle large-scale events and influencer campaigns
- Exposure to cross-platform marketing (Meta, CRM, WhatsApp, Offline)
- Fun workplace with live events, mascots, and laughter every day
Location: Sector 60, Gurugram
Full-time (Work from Office)
Salary: Competitive + Incentives based on performance
Job Type: Full-time
Pay: From ₹35,610.30 per month
Experience:
- Performance marketing: 1 year (Preferred)
License/Certification:
- Performance Portfolio (Preferred)
Location:
- Gurugram, Haryana (Preferred)
Work Location: In person
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