Performance Marketing Manager

4 days ago

Gurgaon, Haryana, India SBNRI Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Title: Performance Marketing Manager

Location: Gurgaon, India

Experience: 2-5 years (preferably in fintech, e-commerce, or technology sectors)

Role Overview:

We're seeking a passionate and results-driven
Performance Marketing Manager
to spearhead and optimize marketing campaigns across digital platforms. This role requires hands-on management of key digital platforms (Facebook, LinkedIn, Google Ads, and App Store channels) to boost brand presence, accelerate user acquisition, and optimize performance across campaigns.

Key Responsibilities:

  • Plan, manage, and optimize performance marketing campaigns across channels including Google Ads, Meta (Facebook/Instagram), YouTube, and other paid media.
  • Own the customer acquisition funnel—monitor key metrics (CAC, CPL, ROAS, etc.) and optimize campaigns accordingly.
  • Run and scale lead generation campaigns targeting the global NRI audience.
  • Collaborate with design, content, and product teams to create compelling ad creatives and landing pages.
  • Leverage A/B testing to optimize creative, messaging, audience targeting, and bidding strategies.
  • Use analytics tools (e.g., Google Analytics, Mixpanel, etc.) to track performance and derive actionable insights.
  • Stay updated with digital marketing trends and identify new opportunities for growth.
  • Manage performance marketing budgets with a focus on maximizing ROI.
  • Work closely with founders and leadership to align marketing with business goals.

Skills & Experience:

  • 3 to 4 years of hands-on experience in performance marketing, preferably in a fintech, startup, or digital-first company.
  • Proven track record of running successful lead-gen and paid acquisition campaigns.
  • Deep understanding of platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, etc.
  • Strong analytical skills with experience in marketing analytics and tools like Google Analytics, Data Studio, etc.
  • Experience with landing page optimization and funnel tracking.
  • Comfortable working in a fast-paced, high-growth environment.
  • Prior experience in targeting global audiences is a strong plus (especially NRIs).
  • Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.

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