Performance Marketing Manager

Performance Marketing Manager | Google Ads & Meta Ads Expert | Wellness & Healthcare Industry

Full-Time | Gurugram (On-Site)

Industry:
Wellness, Healthcare, Lifestyle, Premium Services

Experience Level:
4–7+ Years | Performance Marketing / Digital Growth

About The Wellness Co.

The Wellness Co., a venture of Rollins International Pvt. Ltd., is one of India's fastest-growing
integrative wellness brands
, redefining health and recovery through
cutting-edge therapies and advanced wellness technologies
such as Cryotherapy, Hyperbaric Oxygen Therapy, Red Light Therapy, EMS Training, Advanced Diagnostic Testing, and much more.

With centers across
Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Ludhiana, Ahmedabad, and beyond
, and ambitious expansion plans ahead, we are seeking a
Performance Marketing Manager
to take
full ownership of digital performance campaigns
and drive
growth, lead generation, and ROI
across Google and Meta platforms.

This is a
high-ownership role
in a fast-paced, high-growth industry — ideal for a data-driven professional who thrives on execution, analytics, and measurable results.

Role Overview & Key Responsibilities

As our
Performance Marketing Manager
, you will be responsible for
planning, executing, and optimizing high-performance campaigns
across
Google and Meta ecosystems
to generate high-quality leads, conversions, and sustained business growth.

Google Ads, SEO, and other Google Platforms (GMB, Maps, YouTube, etc.)

-      Lead
end-to-end management of Google Ads campaigns
(Search, YouTube, Display, Maps).

-      Deep focus on
lead generation, conversion optimization, and maximizing ROI/ROAS
.

-      Manage
SEO, tagging, website linking, analytics, and performance tracking
.

-      Conduct
keyword research, audience segmentation, and A/B testing
.

-      Work with strategy and CRM teams to ensure
seamless lead flow, conversion tracking, and attribution
.

-      Continuously monitor
Google metrics and platforms (CTR, CPC, CPA, Quality Score, etc.)
and optimize accordingly.

Meta Ads (Instagram, Facebook, WhatsApp)

-      Own
Meta platform advertising strategy
: prospecting, retargeting, and remarketing.

-      Design, set up, and execute
ad campaigns across Instagram, Facebook, and WhatsApp
.

-      Optimize campaigns for
high-quality inbound leads, re-engagement, and conversions
.

-      Manage budgets across Meta platforms to maximize efficiency and performance.

-      Collaborate with creative teams on
ad copy, visuals, and campaigns
.

Data, Analytics & Reporting

-      Track, analyze, and report campaign performance with actionable insights.

-      Maintain
accurate, organized campaign records, data management, and reports
.

-      Present weekly/monthly
performance dashboards
to leadership teams.

-      Leverage data-driven insights to refine targeting, creatives, and budgets.

Cross-Functional Collaboration

-      Work closely with
strategy, design, and CRM teams
to align marketing execution with business objectives.

-      Partner with sales and operations to ensure
lead quality, nurturing, and conversions
.

-      Stay updated on
industry trends, algorithm changes, and emerging platforms
.

What We're Looking For

Must-Have Qualifications:

–7 years of proven experience in
performance marketing / digital growth
, ideally in
wellness, healthcare, fitness, or premium consumer brands
.

-      
Deep expertise in Google Ads
(Search, YouTube, Display, Maps) with a strong track record of generating
high-quality leads and conversions
.

-      Proven hands-on expertise in
Meta Ads Manager
(Instagram, Facebook, WhatsApp) for acquisition, retargeting, and remarketing.

-      Strong
technical expertise
in ad setup, platform management, tagging, tracking, and reporting.

-      Demonstrated success in driving
ROI, ROAS, revenue, and lead generation at scale
.

-      
Exceptional analytical skills
with proficiency in Google Analytics, GA4, Tag Manager, and other performance tracking tools.

-      Strong skills in
data preparation, reporting, and campaign record-keeping
.

Good-to-Have:

-      Knowledge of
CRM tools (Leadsquared, ZOHO CRM, Zenoti, etc.)
, marketing automation, e-mailer campaigns/platforms.

-      Familiarity with influencer/affiliate marketing as complementary growth channels.

-      Prior experience in startups, high-growth, or premium service industries.

Why Join The Wellness Co.?

-      
High Ownership:
Run performance marketing end-to-end with complete accountability.

-      
Direct Impact:
Your work drives measurable growth in revenue, leads, and brand presence.

-      
Dynamic Environment:
Thrive in a fast-scaling industry with cutting-edge therapies and technology.

-      
Career Growth:
Opportunity to grow into senior leadership roles as we scale pan-India.

-      
Employee Wellness Benefits:
Complimentary access to The Wellness Co.'s premium therapies and health programs.

Perks & Benefits

-      Competitive compensation package with performance-based incentives.

-      Professional development & continuous learning opportunities.

-      Collaborative, energetic, and health-focused workplace.

Location:
Gurugram (On-Site, Full-Time)

Start Date:
Immediate

Ready to own performance marketing for India's fastest growing & most innovative wellness brand?

Apply now on LinkedIn or send your CV to
/ /
with the subject line:
Performance Marketing Manager – Gurugram
.

PerformanceMarketing #GoogleAds #MetaAds #DigitalMarketingJobs #GrowthMarketing #LeadGeneration #ROAS #WellnessIndustry #HealthcareMarketing #GurugramJobs

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