Performance Marketing Manager

About AiSensy

AiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.

• Enabling 100,000+ Businesses with WhatsApp Engagement & Marketing
• 400Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year
• Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more
• High Impact as Businesses drive 25-80% Revenues using AiSensy Platform
• Mission-Driven and Growth Stage Startup backed by , & 50+ Angel Investors.

Role Overview

We are looking for a
Performance Marketing Executive
who thrives in a fast-paced environment and is obsessed with ROI. You will play a key role in planning, executing, and optimizing performance-driven campaigns across Google, Facebook, LinkedIn, and other platforms. Your work will directly impact our lead generation, customer acquisition, and revenue growth efforts.

This is a highly analytical, execution-heavy role suited for marketers who love data, experimentation, and crafting conversion-focused user journeys.

Key Responsibilities

Campaign Strategy & Execution

• Plan, launch, and manage performance marketing campaigns across
  Google Ads, Meta (Facebook/Instagram), LinkedIn
  , and other digital channels.
• Own the end-to-end performance of campaigns — from
  strategy to optimization
  , with a strong focus on
  ROI and KPIs
  .

Channel Management & Optimization

• Set up and continuously optimize paid ads including
  audience targeting, keyword planning, ad copywriting
  , A/B testing, and creative experimentation.
• Utilize a combination of
  SEO/SEM, email marketing, display ads, and social media
  to drive quality traffic and conversions.

Funnel & Landing Page Optimization

• Build and manage full-funnel marketing journeys — from first click to conversion.
• Design, test, and iterate high-converting landing pages using
  no-code tools
  like
  Unbounce, Webflow, and Swipe Pages
  .

Analytics & Reporting

• Analyze campaign performance using tools like
  Google Analytics, Hotjar, and CRO platforms
  to derive actionable insights.
• Generate weekly/monthly reports and performance dashboards to track CAC, CTR, CPL, and conversion rates.

Cross-Functional Collaboration

• Work closely with
  design, content, product, and external agencies
  to develop and execute integrated marketing campaigns.
• Share market and audience insights to enhance creative and product messaging.

Trend Spotting & Innovation

• Stay up-to-date with the latest
  performance marketing trends, platform updates, algorithm changes
  , and tools to keep campaigns ahead of the curve.

Key Qualifications & Skills

• Experience:
  2+ years of hands-on experience managing paid campaigns across
  Google Ads, Facebook Ads, and LinkedIn
  .
• Budget Management:
  Proven track record of running campaigns with budgets of ₹1 Lakh+ per month.
• Copywriting:
  Strong command over ad copywriting and messaging that converts.
• Landing Page Expertise:
  Minimum 2 years of experience building and optimizing landing pages via
  no-code tools
  like
  Unbounce, Webflow, or Swipe Pages
  .
• SEO/SEM & Display:
  Working knowledge of
  email marketing, SEO strategies, and display advertising
  .
• Analytics:
  Strong analytical mindset with proficiency in
  Google Analytics
  ,
  Hotjar
  , and
  conversion tracking tools
  .
• Testing:
  Experience with
  A/B testing, multivariate testing
  , and
  funnel optimization
  .
• Customer Journey:
  Deep understanding of digital buyer journeys, attribution, and conversion psychology.

What We Offer

• A high-impact role in a
  fast-growing, venture-backed SaaS startup
  .
• Ownership of multi-channel performance marketing efforts.
• Competitive compensation + performance-based bonuses.
• A culture that encourages creativity, data-driven decision making, and fast execution.
• Learning opportunities and direct exposure to marketing strategies that scale across 50,000+ businesses.

If you're performance-obsessed, data-driven, and passionate about scaling campaigns that deliver measurable business impact — we'd love to hear from you.