Performance Marketing Manager
1 day ago
Job Description
Position
- Digital Marketing Manager
Years of Experience
: 4 to 7 Years
Notice Period
: Immediate Joiners Only
Location
: Gurgaon
Work Mode
: 5 Days Work From Office
Preferred Qualifications
: Certifications in Google Ads, Meta Blueprint, or DV360. Experience working with affiliate or programmatic advertising platforms. Familiarity with A/B testing and conversion rate optimization (CRO) techniques.
4 to 7 years of experience in performance marketing or a related digital marketing role.
• Strong understanding of performance marketing principles, media buying, and digital optimization strategies.
• Proven experience managing paid digital campaigns across Google Ads, Meta Business Suite, and DV360.
• Hands-on experience with analytics and tracking tools such as Google Analytics, Google Tag Manager, and similar platforms.
Desired Skills
:
• Excellent analytical and data interpretation skills.
• Strong verbal and written communication abilities.
• Creative problem-solving mindset and ability to think strategically.
• Collaborative team player with a proactive attitude.
Roles and Responsibilities
:
• Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta, DV360, and other relevant tools.
• Monitor and analyze campaign performance to ensure ROI and KPIs are consistently met or exceeded.
• Collaborate with internal teams to align campaign strategies with overall business objectives.
• Utilize analytics platforms (e.g., Google Analytics) to derive actionable insights from campaign data.
• Develop reports and dashboards to communicate performance metrics to stakeholders.
• Stay current with industry trends, platform updates, and emerging best practices in performance marketing
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