Performance Marketing Manager

3 days ago

Gurgaon, Haryana, India Bit Canny Technologies Pvt. Ltd. Full time ₹ 3,47,52,693 per year

About the Role:-

We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for the brand.

Key Responsibilities:-

  • Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.
  • Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly.
  • Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.
  • Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.
  • Partner with creative and content teams to develop high-performing ad assets.
  • Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.

What We're Looking For :-

  • 4–6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.
  • Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).
  • Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.
  • A creative and collaborative approach to working with design and content teams.

Job Types: Full-time, Permanent

Pay: From ₹347,526.93 per year

Work Location: In person

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