D2C Brand Manager

4 days ago

Bengaluru, Karnataka, India GreenHonchos Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Role: D2C Brand Manager

Location: Noida

Experience: Minimum 5 Years

Preferred Background: Ex-NIFT, with proven experience managing D2C brands

Role Overview:

GreenHonchos is looking for a strategic and execution-focused D2C Business Manager to lead key brand partnerships and drive topline growth. This role is suited for someone who understands the nuances of consumer-facing eCommerce brands and has directly contributed to scaling D2C businesses through cross-functional collaboration and data-backed decision-making.

Key Responsibilities:

  • Own and drive D2C growth and revenue for assigned brand accounts.
  • Act as the single point of contact for brand partners—managing expectations, deliverables, and performance.
  • Collaborate with internal teams: Performance Marketing, Social Media, Tech, Creative, SEO and Retention to deliver on brand goals.
  • Design and implement GTM strategies, seasonal campaigns, and comprehensive growth plans (monthly, quarterly, yearly).
  • Optimize the brand's website experience and product merchandising in line with its positioning and consumer journey.
  • Analyze funnel data and sales metrics to identify opportunities for conversion and AOV improvement.
  • Lead periodic business reviews with internal stakeholders and client leadership.

Key Requirements:

  • Minimum 5 years of experience in managing D2C or brand-led eCommerce businesses.
  • Graduate/Postgraduate from NIFT or a similar premier institute in fashion, retail, or business.
  • Strong understanding of eCommerce best practices, digital consumer behavior, and lifecycle marketing.
  • Proficient with platforms and tools such as Shopify, GA4, Looker Studio, and other digital analytics and marketing dashboards.
  • Excellent communication, stakeholder management, and critical thinking skills.

Preferred Profile:

  • Prior experience on the brand side, directly managing a D2C website or digital business vertical.
  • Exposure to sectors like fashion, beauty, lifestyle, or premium consumer products.
  • Proven ability to work in a fast-paced, result-oriented environment.

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