Brand Manager

14 hours ago

Bengaluru, Karnataka, India CeeQ Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We seek a Brand Specialist(Brand Strategy and digital marketing) for a D2C brand in Bengaluru.

Job Responsibilities

● Develop and execute integrated brand campaigns - owning every step from brief to launch, ensuring ideas reach consumers rapidly and memorably.

● Turn customer insights and market opportunities into concrete stories, activation formats, and channel plans that drive trial and conversion.

● Partnering with content, creative, and growth leads to deliver high-volume, high-quality assets and messaging, designed for digital, social, and offline environments.

● Manage real-time rollout of initiatives (gifting programs, influencer seeding, grassroots events), tracking results and optimising fast.

● Maintain brand guidelines, playbooks, and templates for team-wide alignment, enabling speed and consistency across execution.

● Lead creative sprints, collaborate with external agencies, and oversee partner outputs to ensure brand's distinct voice is maintained in every channel.

● Drive the "category education" agenda: develop toolkits, guides, and new formats to make reusable period care accessible and desirable for first-time users.

● Support new product launches with brand positioning and execution plans, from pre-launch content to activation and PR.

Job Qualifications

● 4-8 years in consumer brand management or marketing, with tangible experience taking ideas from strategy through execution in D2C, FMCG, or lifestyle brands.

● Track record of managing multi-channel campaigns and leading initiatives across digital, social, and partnerships.

● Exposure to building new or challenger brands, with comfort navigating ambiguity and shifting priorities.

● Thrives in a highly collaborative environment with proven ability to work alongside creative, marketing, and product teams to quickly deliver assets and launches.

● Strong project management and communication skills: can balance creativity with operational discipline.

● Results-oriented, with a bias toward action and continuous optimization. Experience with analytics and rapid iteration is a must.

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