Brand Manager

4 days ago


Bengaluru, Karnataka, India PeopleX Ventures Full time ₹ 2,00,000 - ₹ 3,30,000 per year

About the Role

We are seeking a dynamic professional who can drive
brand building
initiatives with a strong focus on
brand strategy, positioning, communication, and consumer understanding
. This role requires a strategic thinker with the ability to translate insights into impactful brand actions that strengthen market presence and consumer connect.

Location:
Bangalore

Working Days:
5.5 Days/Week

Budget:
20 LPA - 33 LPA

Industry:
Healthcare and Wellness

Key Responsibilities

  • Develop and execute comprehensive
    brand strategies
    to build awareness, preference, and loyalty.
  • Define and refine
    brand positioning
    to differentiate in the market.
  • Create and manage
    brand communication frameworks
    across digital, print, and offline touchpoints.
  • Conduct
    consumer research
    and market analysis to gather insights and translate them into actionable brand initiatives.
  • Collaborate with cross-functional teams (marketing, design, product, sales) to ensure consistent brand messaging.
  • Monitor brand performance metrics and track competitor activity to identify opportunities and risks.
  • Drive
    innovative campaigns and activations
    that enhance brand visibility and engagement.

Requirements

  • 3+ years of experience in
    brand management / strategy / marketing
    .
  • Proven expertise in
    brand positioning, communication, and consumer insights
    .
  • Strong analytical skills with the ability to interpret consumer behavior and market trends.
  • Excellent storytelling, communication, and presentation skills.
  • Experience working in consumer-focused industries (FMCG, lifestyle, retail, design, or similar) preferred.

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