Brand Manager
7 days ago
About the Role
We are seeking a dynamic professional who can drive
brand building
initiatives with a strong focus on
brand strategy, positioning, communication, and consumer understanding
. This role requires a strategic thinker with the ability to translate insights into impactful brand actions that strengthen market presence and consumer connect.
Location:
Bangalore
Working Days:
5.5 Days/Week
Budget:
20 LPA - 33 LPA
Industry:
Healthcare and Wellness
Key Responsibilities
- Develop and execute comprehensive
brand strategies
to build awareness, preference, and loyalty. - Define and refine
brand positioning
to differentiate in the market. - Create and manage
brand communication frameworks
across digital, print, and offline touchpoints. - Conduct
consumer research
and market analysis to gather insights and translate them into actionable brand initiatives. - Collaborate with cross-functional teams (marketing, design, product, sales) to ensure consistent brand messaging.
- Monitor brand performance metrics and track competitor activity to identify opportunities and risks.
- Drive
innovative campaigns and activations
that enhance brand visibility and engagement.
Requirements
- 3+ years of experience in
brand management / strategy / marketing
. - Proven expertise in
brand positioning, communication, and consumer insights
. - Strong analytical skills with the ability to interpret consumer behavior and market trends.
- Excellent storytelling, communication, and presentation skills.
- Experience working in consumer-focused industries (FMCG, lifestyle, retail, design, or similar) preferred.
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