Head of Brand

About GoKwik

GoKwik is a growth operating system designed to power D2C and eCommerce brands — from checkout optimization and reducing return-to-origin (RTO), to payments, retention, and post-purchase engagement. Today, GoKwik enables over 15,000 merchants worldwide, processes $2 billion+ in GMV annually, and continues to scale its AI-powered infrastructure. Backed by RTP Global, Z47, Peak XV, and Think Investments, and bolstered by a $13 million growth round in June 2025 (total funding: $68 million), GoKwik is expanding rapidly across India, the UK, Europe, and the US.

Why This Role Matters

As the leading B2B SaaS player in the D2C enablement space, GoKwik's mission is to power growth for digital-first brands. We're now entering our next phase — shaping industry perception, amplifying our thought leadership, and strengthening our community of merchants, partners, and ecosystem players.

Head of Brand will define and execute GoKwik's overarching brand strategy. This role is central to building GoKwik's voice in the D2C ecosystem, driving high-quality pipeline through strategic brand initiatives, and ensuring GoKwik remains synonymous with innovation, trust, and leadership in commerce enablement.

What You'll Own

• Brand Strategy & Positioning
  – Define and govern GoKwik's B2B brand narrative, ensuring consistent and compelling messaging across channels that resonates with D2C merchants, enterprise clients, and ecosystem partners.
• Thought Leadership & Content
  – Build GoKwik's voice as an industry authority. Partner with Product, Design, and Content teams to turn proprietary insights into impactful storytelling, media features, and thought leadership campaigns.
• Events & Sponsorships
  – Lead GoKwik's presence at key industry events, from large-scale conferences to exclusive CXO gatherings. Drive strategy, execution, and measurable ROI from every event to enhance brand visibility and pipeline impact.
• Social & Digital Brand
  – Own GoKwik's corporate social media strategy to drive engagement, brand affinity, and demand generation. Curate a distinct digital identity that represents GoKwik's leadership in the D2C and SaaS space.
• Cross-Functional Alignment
  – Partner with Sales, Product, and Customer Success to ensure brand activities are tightly integrated with lead generation, product launches, and customer advocacy efforts.
• Team Leadership
  – Build and mentor a high-performing Brand & Communications team. Establish clear KPIs around brand health, event-led pipeline, and social engagement metrics.
• Budget Ownership
  – Plan, forecast, and manage the brand, events, and social budget. Drive efficiency and accountability through data-backed ROI measurement.

Who You Are

• 8- 12 years of experience in Brand Marketing, Corporate Communications, or Growth Marketing roles, ideally in high-growth SaaS or D2C tech companies.
• Proven success in building, scaling, and differentiating a B2B brand in competitive markets.
• Hands-on experience leading large-scale events and sponsorships with a focus on measurable business impact.
• Strong analytical mindset with the ability to use marketing data and metrics (e.g., CPL, conversion rates, event ROI) to inform strategic decisions.
• Collaborative operator with exceptional stakeholder management and storytelling skills.
• Strategic thinker who thrives in fast-moving environments and enjoys working across creative and business teams.

Why GoKwik

At GoKwik, you'll shape one of India's most influential B2B SaaS brands and lead the conversations that define the future of D2C commerce. You'll have the autonomy to build a powerful brand narrative, drive industry engagement, and directly influence pipeline growth - all while working with passionate teams solving for merchants at scale. You'll join a company where brand is not a function - it's a growth driver.