D2C Lead

3 days ago

Bengaluru, Karnataka, India Alt Carbon Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role

We are looking for a
D2C Lead for Dorje Teas
to
scale and own our direct-to-consumer business from scratch
. You will be hands-on in setting up, running, and scaling our digital revenue channels while bringing in the strategic thinking needed to eventually build a growth team.

This role demands someone who can
operate tools directly
(ads, analytics, email/SMS automation, landing page builders) while also analyzing revenue drivers and customer segments. If you thrive at the intersection of
data, creativity, and execution
, this is your playground.

Key Responsibilities -

Own Digital Revenue Growth:

  • Take charge of building and scaling revenue channels across Meta Ads, Google Ads, and other paid + organic platforms.

Hands-on Execution:

  • Run ad campaigns end-to-end: targeting, bidding, creative testing, and optimization.
  • Set up, operate, and integrate tools for performance marketing, analytics, automation, and reporting.

Customer & Funnel Analysis:

  • Deep dive into data to understand customer segments, behavior, and LTV drivers.
  • Build and refine acquisition + retention strategies using insights.

Brand + Creative Layer:

  • Work with content/design resources (internal or freelance) to ensure campaigns marry
    conversion focus with brand building
    .

Experimentation & Growth Loops:

  • Design and run experiments across ads, pricing, offers, and creative formats to unlock scalable growth.

Future Team Building:

  • As we scale, recruit and mentor a lean team across performance marketing, content, and growth ops.

What We're Looking For

  • Builder's Mindset:
    Excited to start lean, experiment rapidly, and later build a small high-output team.
  • Relevant Experience
    : Minimum 2 years of experience in scaling and managing D2C channels.
  • Hands-on Growth Marketer:
    Comfortable rolling up sleeves and directly operating Meta Ads Manager, Google Ads, GA4, email/SMS tools, attribution platforms, and dashboards.
  • Analytical Edge:
    Strong skills in data analysis, funnel optimization, and cohort-based decision-making.
  • Creative Instinct:
    Ability to brief, test, and refine ad creatives that balance brand and performance.
  • Ownership & Agility:
    Self-driven, resourceful, and comfortable wearing multiple hats.

Why Join Us?

  • Opportunity to
    own and shape the D2C vertical from zero-to-scale
    .
  • High autonomy and direct impact on revenue.
  • Blend of
    hardcore growth + brand storytelling
    .
  • Chance to be an early leader in a mission-driven, fast-scaling company.

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