Team Lead

What do we do: ShopDeck helps e-commerce merchants set up and manage their D2C 
storefront "profitably". 
Proposition for merchants: D2C selling made as easy as selling on e-com marketplaces. 
Why build this? 
1. India's D2C wave has been limited to venture-funded D2C brands today 
2. The art of selling on your own website is not democratised. There are ~500k-1M sellers 
who can sell D2C but can at best sell on marketplaces 
3. Philosophically - we feel brand owners should spend most of their time on the product 
and not on channel optimization 
4. Shopify / Status-quo software solve for work-flow management of storefront but don't 
do enough on "helping" merchants sell well 
Our proposition 
We have a software + services proposition for the merchant with the goal of optimising for the 
merchant's profitability.Our product is an all-in-one software stack that gives merchants 
everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, 
Communication. Our services layer works on top of this software stack to achieve profitability 
for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any 
D2C brand as well: 
1. Marketing manager ("top of the funnel") 
2. Category manager ("products/merchandising") 
3. Product manager ("website/app metrics") 
4. Ops manager ("shipping metrics") 
Our services layer measures metrics across all these buckets to optimise and take appropriate 
actions for merchant's profitability.Over time, the goal is to productize our services layer - which 
we believe will move the baseline of what merchants expect from a storefront software. 
How will this role shape you? 
If running one business is challenging, imagine enabling the growth of dozens. As the face of 
ShopDeck to our merchants, you won't just drive sales — you'll actively shape the future of D2C in 
India. This role builds your skills across sales leadership, stakeholder management, performance 
coaching, and category ownership. 
With rapid growth, a high-performing team, and a mission to empower e-commerce, this is your 
opportunity to create impact, drive scale, and grow as a leader. 
What You'll Do (Key Responsibilities) 
● Lead a team of Business Development to achieve seller onboarding and revenue goals. 
● Drive high-quality lead closures through effective strategy, coaching, and direct 
involvement. 
● Deliver compelling product demos and customize pitches to address sellers needs. 
● Monitor team performance via CRM tools, dashboards, and structured review processes. 
● Foster cross-category sellers relationships and ensure long-term engagement. 
● Set and track KPIs, build reporting systems, and deliver accurate forecasts. 
● Collaborate with Product, Marketing, and Ops teams to improve seller experience and 
conversion. 
● Stay current on market trends, category insights, and competitor activity. 
● Mentor, train, and grow team members with a focus on ownership, quality, and 
outcomes. 

Ideal Candidate 
 Professional Experience 
● 4+ years total experience in sales/business development 
● Minimum 2 years in a team leadership or mentoring capacity 
● Prior experience in e-commerce, SaaS, or high-growth startup preferred
● Graduate/Postgraduate in Business, Marketing, or related fields 

 Skills & Mindset 
● Proven Sales Leadership: Able to coach teams, refine pitches, and close high-impact 
deals 
● Clear Communicator: Fluent in English and Hindi, confident in handling high-stakes 
conversations 
● Analytical Operator: Proficient in Excel/Google Sheets, uses data to drive 
decision-making 
● Process-Driven: Builds scalable playbooks and SOPs for merchant acquisition and 
onboarding 
● Relationship-First: Builds long-term trust with sellers across verticals
 
What You'll Get 
● Competitive Pay: Fixed + Performance-based incentives that beat market standards 
● Medical Insurance: Comprehensive coverage for you and your dependents 
● Career Acceleration: Rapid growth path with real ownership and autonomy 
● High Impact: Your work directly shapes our business and seller ecosystem 
● Mentorship: Learn from senior leaders across product, marketing, and strategy 
● Culture: Fast-paced, mission-led, collaborative workplace where ideas thrive
 

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