D2C Performance Marketing Role

2 days ago

Bengaluru, Karnataka, India Careernet Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Seeking a candidate with experience working with D2C brands and with hands on experience in Google & Fb ads This role is for one of the leading ecommerce based Unicorn startup company in India
Duties/Responsibilities: - Manage all digital campaigns, from ideation to media planning to optimization and performance analysis - Manage all efforts and goals on organic and digital paid media - Develop a model of iterative testing and optimisation of all campaigns to drive efficiency in paid spends - Ideate and execute strategies for keyword optimisation, campaign restructuring, improved targeting of the users with the ultimate goal of conversion and traffic to product pages/categories - Establish processes for monitoring, measurement, and optimization through institutionalising performance marketing metrics that correlate to business impact - Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats, active co-creation and planning.
Required Skills/Abilities: - Experience in handling campaign planning, optimization for both performance and brand impact (digital) - Thorough understanding and hands-on experience of Google & Facebook ad campaigns. - Deep understanding of, and experience of working on, Bid Optimisers, RTB, DSPs, Ad Exchanges, DMPs, Audience targeting/segmentation, Web Analytics tools like Adobe Analytics, Mixpanel, Appsflyer, etc. - Varied industry exposure in running PPC, Affiliates, and Display campaigns focusing on on-site visits and app instals. - Additionally, it would be good to have experience with optimisers such as Facebook Marketing Partners. - Responsible for managing the D2C channel for Trust basket - topline & bottomline. - Build deep customer understanding, and lay out strategies for customer acquisition & retention. - Build & engage strong communities
Experience: - 3 to 5 years of relevant professional experience with digital media; Google Certified Professional preferred

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