D2C Performance Marketeer

1 day ago

Bengaluru, Karnataka, India Huedlife Pvt Ltd (Puretive) Full time

We're Hiring: Performance Marketeer

Location:
Bangalore |
Company:
Huedlife Private Limited (Puretive & Total Routine Co)

We're on a mission to make
plant-powered wellness mainstream in India
. To accelerate our journey, we're looking for a
Growth Marketer
who can drive customer acquisition, retention, and revenue across digital and offline channels. This is a
full-stack growth role
— perfect for someone who loves mixing creativity, analytics, and hustle.

Key Responsibilities

Performance Marketing & Ads

  • Plan, execute, and optimize campaigns across
    Meta, Google, Amazon, YouTube, Zepto, Blinkit and Affiliate channels
    .
  • Manage budgets, set KPIs (CAC, ROAS, LTV), and scale profitable campaigns.
  • Continuously experiment with ad creatives, landing pages, and funnels.

Conversion & Retention

  • Own the
    customer journey from awareness → conversion → repeat purchase
    .
  • Run A/B tests on website, D2C store, and checkout flows to improve CVR.
  • Drive
    email, WhatsApp, and SMS campaigns
    for retention and upselling.

Analytics & Growth Loops

  • Set up and monitor dashboards (GA4, Mixpanel, Shopify, Amazon reports).
  • Analyze data to identify growth levers, drop-offs, and new opportunities.
  • Build feedback loops between paid, organic, and product teams.

Organic Growth & Content Marketing

  • Drive
    SEO & content marketing
    to build long-term organic traffic.
  • Collaborate with social/content teams for performance-driven storytelling.
  • Optimize influencer campaigns and partnerships for measurable ROI.

Strategy & Experiments

  • Own the
    growth roadmap
    — from user acquisition channels to retention strategies.
  • Constantly test new platforms, creative formats, and community-led growth ideas.
  • Work closely with Founder, Product, and Brand teams to align growth with vision.

What We're Looking For

  • 1–3 years of experience in
    growth/performance marketing
    , ideally in D2C, FMCG, or consumer brands.
  • Strong command over
    ads, analytics, SEO, retention, and CRO (conversion rate optimization)
    .
  • Data-driven mindset + creative instinct: knows how to scale what works and kill what doesn't.
  • Hands-on with tools like
    Google Ads Manager, Meta Ads, GA4, Shopify, Klaviyo, HubSpot, CleverTap, Mixpanel
    (or equivalents).
  • Startup DNA: agile, experimental, hungry for results.

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