D2C Growth and Strategy Specialist

1 day ago

Bengaluru, Karnataka, India Vatatree Consulting Full time

Job Description – Assistant Manager – Growth & Strategy

Purpose of the Role: 
We are looking for a highly motivated individual with a "figure it out" mentality to join our fast- 
moving growth and revenue division. The ideal candidate will have a proven track record in 
performance marketing and team management, particularly within the D2C sector. 

Roles & Responsibilities: 
We are seeking a highly motivated Ecommerce D2C Specialist to drive growth and operational 
excellence for our D2C business. The role requires a strategic thinker with a strong analytical mindset, 
expertise in ecommerce operations, and experience in performance marketing. 


• Develop and implement marketing strategies to drive user acquisition, engagement, and 
retention Marketing for D2C brands. 

• Manage and optimize the brand's ecommerce store, ensuring a seamless user experience and 
conversion rate optimization (CRO). 

• Oversee product listings, merchandising, pricing strategies, and promotional campaigns to drive 
sales. 

• Collaborate with performance marketing teams to optimize paid campaigns across Google, 
Meta, and other digital platforms. 

• Leverage SEO, email marketing, and retention strategies to enhance organic traffic and 
customer lifetime value (CLV). 

• Monitor and optimize contribution margins (CM2, CM3) by managing costs related to marketing, 
logistics, and operations. 

• Identify opportunities for pricing optimization, bundling, and upselling to maximize average 
order value (AOV). 

• Integrate omnichannel strategies, including retail partnerships and offline-to-online initiatives. 

• Track, analyze, and report on key ecommerce KPIs, including revenue, traffic, conversion rate, 
CAC, ROAS, AOV, and retention metrics. 

• Use data-driven insights to optimize strategies, identify growth opportunities, and implement 
corrective actions. 

• Present performance updates and growth plans to leadership teams. 

Qualification & Experience: 

• 4+ years of experience in Growth & Strategy. 

• Qualification: Graduation/Post Graduation specializing in areas of marketing preferably from 
premier institutes 

Skill Sets required: 

• Excellent communication skills: To devise & edit content for various digital platforms 

• Must have Knowledge of SEM, SEO, Analytical Skills, Google Ad words, Google Analytics, FB ad 
Manager. 

• Experience in B2C ecommerce and/or handling performance marketing agencies will be a plu

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