Intern - Growth & Product Strategy (D2C)

1 day ago


Bengaluru, Karnataka, India Curefit Full time

About the Role:

We are looking for a dynamic and driven intern to join our Devices category team at Cult, focusing on our fast-growing
Massagers and Smart Weighing Scales
product line. This role is ideal for someone who is passionate about consumer tech, digital marketplaces, and brand building. You will be at the intersection of growth, product research, customer experience, and e-commerce strategy, contributing directly to the success of our physical products portfolio.

Product Development & Testing

  • Actively support the
    end-to-end product development cycle
    from concept to launch.
  • Participate in
    product testing
    ,
    usability checks
    , and
    functional assessments
    across multiple prototypes.
  • Collect, document, and analyze
    feedback from internal teams and early users
    .
  • Collaborate on
    product packaging design
    , unboxing experience, and content alignment with market expectations.

Customer Insights & Review Analysis

  • Track and analyze
    customer reviews and ratings
    across platforms to uncover improvement areas.
  • Summarize feedback and work with teams to optimize product and packaging experience based on insights.

Competitive Research & Product Ideation

  • Conduct detailed research on competitors both domestic and international for pricing, features, packaging, and content.
  • Identify
    opportunity areas and product gaps
    , and contribute to
    new product ideation and recommendations
    .

Smart Device App Integration Support

  • Be part of the
    testing team
    for the Cult Smart Scale and its app integration.
  • Test functionality, log issues, and validate fixes to ensure a seamless digital experience for users.

Marketplace Growth & Coordination

  • Assist in scaling the category across
    Amazon, Flipkart, and Cult platforms
    .
  • Work with
    catalog, design, and brand teams
    to create high-converting product pages, banners, and creatives.
  • Write and manage briefs for creatives, and ensure brand consistency across all assets.

Who Were Looking For:

  • Pursuing or recently completed an
    MBA, B.Tech
    .
    Passouts)
  • Strong interest in
    consumer tech, product development, and e-commerce
    .
  • Highly organized with excellent
    project coordination
    and
    multi-team collaboration
    skills.
  • Proficient in
    MS Office
    ,
    Google Sheets
    , and basic project tracking tools.
  • Comfortable with
    research, analysis
    , and documenting insights.
  • Self-starter with strong ownership, attention to detail, and willingness to learn.


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