Category Lead
4 days ago
Location: Bangalore (In-Office)
Role Overview:
We're seeking a Category Strategy Lead to build and implement category-specific growth frameworks that go beyond generic models. This role requires a strategic, hands-on approach to understanding category dynamics and identifying the levers that drive revenue and profitability. You will lead a team (Growth Managers) and collaborate cross-functionally to develop tailored strategies for diverse product categories like fashion, and more.
Key Responsibilities
● Own category P&L – drive GMV, Spend/GMV, Profitability, and Total Spends while
optimizing ROI.
● Develop category-specific strategies to maximize relevance and impact across
different product verticals.
● Lead & mentor a team of Growth Managers, ensuring execution rigor, structured
decision-making, and high-impact problem-solving.
● Leverage market insights & data to refine strategies based on competitive
dynamics, consumer behavior, and industry trends.
● Collaborate with Growth, Product, and Data teams to align strategies with
platform capabilities and client success metrics.
● Serve as the category expert, providing insights, trends, and competitive
benchmarks to inform company-wide strategy.
● Build adaptable category frameworks that incorporate best practices in pricing,
merchandising, and digital growth.
What We're Looking For
● 3-6 years of experience in category management, strategy, consulting, or
e-commerce with expertise in D2C scaling.
● Strong analytical and strategic problem-solving skills, with a data-driven approach
to decision-making.
● Experience in P&L ownership, revenue growth, and cross-functional collaboration.
● Hands-on experience in digital marketing in a D2C/e-commerce context is a plus.
● Ability to synthesize insights into actionable frameworks that drive measurable
impact.
What We Offer
● A high-impact role in shaping category strategy and growth in the D2C space.
● A fast-paced, dynamic work environment where data-backed decision-making is
valued.
● The opportunity to directly impact the profitability and success of diverse
e-commerce categories.
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