Category Lead

19 hours ago

Bengaluru, Karnataka, India Scapia Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Scapia A credit card that's out there to make travel happen for people, by converting their everyday expenses into travel experiences. We're a bunch of passionate people who work together, brainstorm and debate with each other, and don't stop until we're proud of our work.

Customer delight tops everything else We've worked hard to create an environment of honesty and passion that sets everyone up for success.

We are seeking a dynamic and strategic Category Demand & Growth Head to lead our efforts in driving growth, enhancing customer experience (CX), and maximizing platform revenue. This role will be responsible for shaping demand generation, overseeing cataloging and merchandising, managing marketing initiatives, and ensuring overall customer journey excellence. The ideal candidate is both data-driven and creative, with a proven track record of scaling e-commerce businesses.

Key Responsibilities
:

  • Define and own demand generation and growth strategy across all channels

  • Advice sellers on pricing, promotions, and campaigns to improve sales velocity

  • Oversee catalog quality and ensure accurate, complete, and compelling listings

  • Define merchandising strategies for homepage, category pages, and campaigns

  • Partner with product and content teams to improve catalog discovery

  • Own end to end customer journey, NPS and Loyalty for the category

  • Lead analytics-driven decision-making with a strong focus on KPIs

What you'll need:

  • 10+ years of experience in e-commerce, D2C, or consumer internet businesses, with at least 5 years in a growth/revenue leadership role

  • Strong understanding of cataloging, customer experience, and merchandising levers.

  • Proven track record of scaling revenue, optimizing demand channels, and running integrated marketing campaigns.

  • Highly analytical with comfort in working with data models, forecasts, and KPIs.

  • Strong leadership, cross-functional collaboration, and team-building skills.

  • Ability to thrive in a fast-paced and evolving business environment.

  • When we talk about travel, we're about excitement. When we talk about our credit card, we're open and transparent.

  • In all of this, we remain conversational.

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