Brand Manager

5 days ago

Bengaluru, Karnataka, India CeeQ Full time ₹ 5,00,000 - ₹ 15,00,000 per year

We seek a Brand Specialist(Brand Strategy and digital marketing) for a D2C brand in Bengaluru.

Job Responsibilities

Brand Strategy & Positioning


• Develop and refine the overall brand strategy to drive awareness, credibility, and market leadership for Brands' innovations & future innovations


• Define brand positioning, messaging, and visual identity in collaboration with cross-functional teams.


• Monitor market trends, competitor activities, and consumer insights to ensure the brand remains innovative and relevant.

Creative Ideation & Campaign Development


• Lead the creative development process from ideation to execution across all marketing channels (digital, social, print, events, and more).


• Develop innovative marketing campaigns that resonate with our target audience


• Collaborate with creative agencies and internal teams to produce compelling creative assets.

Digital Marketing & Omni-Channel Brand Building


• Own the digital marketing strategy and execution across all channels, including D2C, Amazon, Flipkart, Q-commerce, and Retail.


• Develop and execute digital campaigns that drive customer acquisition and brand building, using SEO, SEM, social media, email marketing, and content marketing.


• Analyse performance metrics across digital channels and adjust strategies to optimise ROI (in partnership with the performance marketing team)


• Ensure consistent brand messaging and visual identity across all digital touchpoints.

End-to-End Execution & Innovation


• Oversee the planning, execution, and performance measurement of all marketing initiatives.


• Ensure timely delivery and consistent quality of all marketing projects while managing budgets and resources.

Cross-Functional Collaboration & Leadership


• Work closely with Product, Sales, and R&D teams to ensure marketing strategies align with business goals.


• Provide regular updates and insights on campaign performance to the leadership team.

Analytics & Reporting


• Develop and implement key performance metrics to measure the effectiveness of marketing initiatives.


• Present regular reports on campaign performance, market insights, and new opportunities to stakeholders.

The ideal candidate


• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree preferred.


• 2-7 years of progressive marketing experience with a strong track record in brand strategy, digital marketing, creative campaign development, and new product innovation.(People planning to switch or from good colleges are welcome to apply without relevant experience)


• Experience in consumer products, FMCG, health & wellness, or nutrition

sectors are highly desirable.


• Proven experience managing multi-channel marketing campaigns and working with external creative agencies.


• Demonstrated expertise in digital marketing across eCommerce platforms (D2C, Amazon, Flipkart, Q-commerce) and Retail environments.

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