Marketing Manager- Lead Generation

2 weeks ago


Hyderabad, Telangana, India Uniworks Designs Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Location:
Hyderabad

Company:
Uniworks Designs

We're looking for a results-driven Marketing Manager who can take ownership of our digital lead generation strategy across LinkedIn and Google. The role requires a deep understanding of B2B campaign management, ad optimization, and funnel analytics — with a focus on generating qualified leads for our design-build and technology businesses.

Role

  • Plan, execute, and optimize LinkedIn Ads and Google Ads campaigns to drive qualified B2B leads.
  • Build and manage lead funnels, nurturing campaigns, and audience segmentation for different business verticals (construction tech, interior design, lighting products).
  • Work closely with sales and business teams to align campaigns with ongoing outreach and conversion goals.
  • Track campaign performance metrics (CTR, CPL, ROAS) and generate actionable insights.
  • Manage and optimize landing pages, ad creatives, and keyword strategies for maximum conversion.
  • Collaborate with design and content teams to ensure brand consistency across campaigns.
  • Report weekly/monthly dashboards on lead quality, conversion ratios, and ad spends.

Ideal Candidate

  • 3–6 years of proven experience in B2B lead generation using LinkedIn Ads and Google Ads (Search, Display, Video).
  • Strong understanding of digital marketing funnels, retargeting, and performance marketing analytics.
  • Hands-on experience with tools like Google Ads Manager, LinkedIn Campaign Manager, Google Analytics, HubSpot, Lemlist, or similar platforms.
  • Ability to interpret data and make performance-driven marketing decisions.
  • Excellent communication, creative thinking, and coordination skills across multiple teams.

Good to have

  • Experience in marketing for construction, interiors, or SaaS platforms.
  • Exposure to content marketing, SEO, or social media strategy.
  • A portfolio of past campaigns or performance case studies.


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