Marketing and Growth Lead
1 week ago
Purpose of the Role:
The role is responsible for supporting digital business initiatives by building brands that deliver category-defining products and drive strong, sustainable growth. It focuses on identifying product-market fit, developing sharp brand narratives, and scaling demand profitably.
Qualification & Experience
- Post-Graduation in Management (preferably from a premier institute)
- 6 to 10 years of experience in FMCG or consumer-facing industries
Key Deliverables of the Role
- Lead deep consumer insighting to uncover unmet needs, behavioral triggers, and whitespace opportunities
- Define and refine positioning, packaging, and pricing based on market testing and feedback
- Develop and own the end-to-end digital marketing strategy across performance, content, and social channels to drive trials and conversions
- Design and execute GTM plans for new product launches with strong digital-first narratives
- Track and optimize conversion funnels using analytics and A/B testing
- Build key metrics dashboards to monitor CAC, LTV, RoAS, and retention
- Integrate customer feedback into ongoing marketing and product evolution
- Craft an authentic brand narrative rooted in purpose and audience relevance
- Drive cross-functional alignment on brand strategy, positioning, and customer promise
Knowledge, Skills & Competencies
- Consumer insights and behavioral understanding
- Product-market fit and brand strategy
- Digital marketing expertise
- Data analytics and commercial acumen
- Strategic thinking and leadership
- Innovative and experimental mindset
Reporting Relationship:
Reports to: Head Digital Business
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