Marketing and Growth Lead

1 week ago


Mumbai, Maharashtra, India Uberlife Consulting Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Purpose of the Role:

The role is responsible for supporting digital business initiatives by building brands that deliver category-defining products and drive strong, sustainable growth. It focuses on identifying product-market fit, developing sharp brand narratives, and scaling demand profitably.

Qualification & Experience

  • Post-Graduation in Management (preferably from a premier institute)
  • 6 to 10 years of experience in FMCG or consumer-facing industries

Key Deliverables of the Role

  • Lead deep consumer insighting to uncover unmet needs, behavioral triggers, and whitespace opportunities
  • Define and refine positioning, packaging, and pricing based on market testing and feedback
  • Develop and own the end-to-end digital marketing strategy across performance, content, and social channels to drive trials and conversions
  • Design and execute GTM plans for new product launches with strong digital-first narratives
  • Track and optimize conversion funnels using analytics and A/B testing
  • Build key metrics dashboards to monitor CAC, LTV, RoAS, and retention
  • Integrate customer feedback into ongoing marketing and product evolution
  • Craft an authentic brand narrative rooted in purpose and audience relevance
  • Drive cross-functional alignment on brand strategy, positioning, and customer promise

Knowledge, Skills & Competencies

  • Consumer insights and behavioral understanding
  • Product-market fit and brand strategy
  • Digital marketing expertise
  • Data analytics and commercial acumen
  • Strategic thinking and leadership
  • Innovative and experimental mindset

Reporting Relationship:

Reports to: Head Digital Business


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