Head – Growth Marketing

19 minutes ago

Mumbai, Maharashtra, India IndusInd Bank Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role:

The Growth Marketing Head will lead the bank's Growth Strategy and drive scalable, data driven customer acquisition, retention and revenue growth though Brand, Content, SEO, GEO, ASO & Performance and manage the digital ecosystem (including the website, blogs and E-mail). The candidate must have in-depth marketing experience and a passion for digital technologies to own the entire growth marketing funnel- from awareness and acquisition to engagement and monetization. She/He will work closely with different teams to design and execute experiments that accelerate business growth and ensure consistency through all digital marketing channels.

This role demands a unique combination of analytical rigor, creative thinking, leadership and a deep understanding of the financial services landscape.

Job Responsibilities:

Growth Strategy & Leadership

  • Develop and execute bank's growth marketing strategy aligned with the bank's overall business goals.
  • Identify, prioritize and optimize customer acquisition and retention channels.
  • Collaborate cross-functionally with Product, Analytics and Business teams to capitalize on growth opportunities and increase client satisfaction through cohesive strategies
  • Own the growth marketing budget- Optimize ROI across campaigns and initiatives
  • Drive growth of platforms leveraging content and SEO marketing and drive the brand, content and SEO strategy

Customer Acquisition and Activation

  • Drive digital acquisition, activation, retention and monitor competition.
  • Lead Performance marketing efforts across paid, organic and referral channels (eg Google Ads, Meta, LinkedIn, SEO, GEO, ASO and Affiliates)
  • Develop segmented acquisition campaigns for different customer personas to create and maintain high levels of customer interaction
  • Oversee social media accounts, manage and improve online content, considering SEO and Google Analytics
  • Optimize lead scoring, CRM workflows and automation systems for conversion efficiency.
  • Manage end to end funnel of conversion in collaboration with inside sales team of the Bank where required

Retention and Engagement

  • Analyse user behaviour (heat map / click stream data / drop off data) and key business problems to identify opportunities
  • Design and execute personalized lifecycle programs (email, push notifications, in-app communication) to increase engagement.
  • Define and manage key business events for campaign targeting and retargeting.
  • Track campaign wise conversions across segments & campaigns modes (campaign analysis, AB testing, funnel optimization)
  • Develop loyalty and referral programs

Education, Work Experience, Key Skill Set Requirements:

  • MBA from a Tier 1 / Tier 2 Business School
  • 14-18 years of proven experience in growth marketing, digital marketing or performance marketing with significant focus on financial services, fintech or consumer tech
  • Demonstrable experience in designing and implementing successful digital marketing campaigns
  • Strong analytical and data driven decision making skills; proficiency with performance analytics and attribution.
  • Hands on experience with SEO/SEM, Google Analytics, campaigns and CRM software
  • Strong leadership, communication and stakeholder management skills.

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