Growth Marketing Manager

15 hours ago

Mumbai, Maharashtra, India Plotcraft Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About Plotcraft

Plotcraft is a design-driven media company on a mission to take brands from launch to legend. We don't just create visuals, we build worlds, tell stories, and shape perception through design, motion, and brand strategy.

Our craft is rooted in clarity, creativity, and purposeful thinking. Here, ideas aren't rushed, they're shaped with intention. If you believe great design can move people, shift narratives, and spark emotion, you're in the right studio.

Role Overview

This is a high-impact, hands-on Marketing + Growth role designed for a performance-driven professional who can manage large ad budgets, run high-velocity funnels, and directly drive qualified pipeline.

In the initial phase, the role includes hybrid sales responsibilities until the pipeline reaches consistency.

Key Responsibilities

Performance & Growth

Own end-to-end ABM and performance marketing across Meta, Google, and LinkedIn.

Initially with a limited budget, deliver 8–10 MQL/day, maintaining CPL aligned with industry benchmarks.

Plan, execute, and optimise campaigns across all funnel stages.

Build high-conversion landing pages, funnels, and CRO systems.

Run weekly A/B tests and ensure zero funnel leakage.

Strategy & Analytics

Build data-backed growth roadmaps and attribution models.

Track, analyse, and report on MQL → SQL uplift (15–20% monthly target).

Deep understanding and use of GA4, Looker Studio, UTMs, heatmaps, etc.

Develop content & creative strategy in collaboration with internal teams.

ABM & B2B Marketing

Set up and manage ABM strategies for high-value ICPs.

Align marketing messaging with client pain points and funnel stages.

Hybrid Sales Responsibilities (Initial Phase)

Handle inbound discovery calls and close early-stage clients.

Initially drive ₹20–25 lakh inbound pipeline monthly.

Train SDRs on scripts, pitch, messaging, and closing frameworks.

Work directly with the Business Head on revenue and hiring decisions.

Transition to a pure marketing leadership role once targets stabilise.

Educational & Experience Requirements

Bachelor's/Master's in Marketing, Business, Communications or equivalent.

Preferred institutes: IIM, MICA, NMIMS, XIC, ISB, SP Jain.

6–10 years experience in Growth/Performance Marketing.

Must have worked at top agencies or high-growth SaaS companies:

Dentsu, WPP, Publicis, Performics, Schbang, Webenza, Kinnect, etc.

Proven experience managing ₹10L–₹2Cr monthly ad budgets.

Demonstrated success generating high-intent MQLs at target CPL.

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