Growth Marketer

6 hours ago

Mumbai, Maharashtra, India Winvesta Full time ₹ 12,00,000 - ₹ 36,00,000 per year
About Winvesta
Winvesta is a cross-border neobank. We build global financial solutions for individuals and businesses.
 
Winvesta is headquartered in London. Winvesta is run by a team of professionals who bring their deep expertise and a breadth of global experience in financial services. We are backed by an exceptional board of advisors and investors.
 
Our mission is to make cross-border payments, banking and investments hassle-free and affordable for India and the world.

We are looking for a Growth Marketer to join our team and manage our US Stock Investing Product. This role is central to driving the growth of the product, managing customer lifecycle stages, and executing marketing strategies to expand our customer base. You will work closely with other marketing functions, product teams, and business stakeholders to create, execute, and monitor campaigns that engage and retain customers.
 
Key Responsibilities:

  • Customer Base Growth: Own the growth strategy for the US stock investing product, identify new customer acquisition channels, and increase product adoption among new users.

  • Lifecycle Management: Drive customer engagement through lifecycle marketing, ensuring customers are successfully onboarded, educated, and retained throughout their journey.

  • Product Marketing: Act as the product marketer for the US stock investing product, managing positioning, messaging, and communication strategies to highlight the unique benefits to customers.

  • Campaign Management: Collaborate with cross-functional teams to create and launch marketing campaigns, including email, social, and paid media. Manage timelines, budgets, and resources to ensure timely execution.

  • Customer Engagement: Develop strategies and initiatives to engage customers at different lifecycle stages, increasing product usage and long-term retention.

  • Analytics & Reporting: Analyze and report on campaign performance, customer behavior, and growth metrics to identify areas of improvement and opportunities for optimization.

  • Cross-Functional Collaboration: Work with the product team, sales, customer support, and other marketing teams to align strategies, share customer feedback, and ensure the product marketing efforts are aligned with the broader company goals.

 
Required Skills:

  • Experience: 2-3 years of experience in growth marketing or a similar marketing role, with a focus on customer acquisition, engagement, and retention. Previous experience in managing marketing strategies for consumer-facing products or services is a plus.

  • Marketing Expertise: Proficiency in lifecycle marketing, customer segmentation, and performance marketing strategies (email marketing, social media, paid ads).

  • Analytical Skills: Strong ability to analyze data, interpret key metrics, and make data-driven decisions to optimize campaigns.

  • Communication Skills: Excellent written and verbal communication skills to craft compelling product messaging and collaborate effectively across teams.

  • Cross-Functional Collaboration: Experience working with multiple teams (e.g., product, sales, customer success) to deliver cohesive and integrated marketing strategies.

  • Tools & Platforms: Experience with marketing automation tools (e.g., HubSpot, Mailchimp), customer engagement platforms (e.g., Intercom), and analytics tools (e.g., Google Analytics, Tableau)

What you get
  • Competitive salary
  • Join a fast-paced and growing startup. This isn't your average 9 to 5 job.
  • Opportunity to learn and grow with the company.
  • Gain valuable knowledge and experience in fintech. You'll be ahead of the curve.
 
At Winvesta, you will build with a global team of professionals who bring their deep expertise and a breadth of international experience in financial services. An exceptional board of advisors and investors will back you. You will be empowered to have autonomy in building and executing processes under guidance.
 
Winvesta has created numerous firsts in Indian fintech. You will be a vital part of creating many more.

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