Growth Marketing Manager

14 hours ago

Mumbai, Maharashtra, India Imarticus Learning Pvt Ltd Full time ₹ 12,00,000 - ₹ 24,00,000 per year

About the Role

We're looking for a data-driven Growth Manager to lead our end-to-end user acquisition, engagement, and retention initiatives. The ideal candidate combines analytical rigor with creative experimentation to drive measurable business growth across digital channels.

Budget : upto 17 LPA

Key Responsibilities

  1. Growth Strategy & Planning

Develop and execute full-funnel growth strategies across paid, organic, and lifecycle channels.

Identify and prioritize growth opportunities through data analysis, user insights, and market research.

Own growth metrics: CAC, LTV, ROAS, retention rate, and funnel conversion.

  1. Performance Marketing

Manage paid campaigns across Google, Meta, LinkedIn, and other key channels.

Optimize campaigns for ROI and lead quality through continuous A/B testing and funnel optimization.

Collaborate with creative and content teams to test new ad formats, audiences, and landing pages.

  1. SEO & Organic Growth

Oversee on-page, off-page, and technical SEO initiatives.

Work with content and tech teams to improve organic traffic and keyword rankings.

Track and report SEO performance metrics (CTR, keyword movement, organic leads, etc.).

  1. Retention & Lifecycle Marketing

Design and execute retention strategies via CRM, email, WhatsApp, push notifications, and remarketing.

Improve user engagement through personalized journeys and automation flows.

Collaborate with product and content teams to enhance user experience and repeat engagement.

  1. Analytics & Experimentation

Set up, monitor, and analyze data using tools like GA4, Google Tag Manager, Looker Studio, and CRM dashboards.

Run growth experiments (A/B, multivariate) to improve acquisition, activation, and retention.

Prepare periodic reports on performance, insights, and recommendations for leadership.

Key Skills & Requirements

  • 6–10 years of experience in Growth, Performance, or Digital Marketing roles.
  • Proven track record in scaling user acquisition and retention for digital-first brands.
  • Hands-on experience with:
  • SEO tools: SEMrush, Ahrefs, Screaming Frog, Google Search Console
  • Performance tools: Google Ads, Meta Ads, LinkedIn Ads, DV360
  • CRM/Automation: HubSpot, WebEngage, MoEngage, or similar
  • Analytics: Google Analytics (GA4), Google Data Studio, Excel/Sheets
  • Strong understanding of marketing funnels, conversion optimization, and cohort analysis.
  • Excellent communication, analytical, and stakeholder management skills.

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