Head of Marketing

Head of Growth Marketing (Leadership Role)

Location:
Delhi NCR / Mumbai

Type:
Full-time, Leadership

Company:Bullet
— India's fastest-growing microdrama entertainment app backed by Zee Entertainment

About Bullet

Bullet is redefining entertainment with
90-second microdramas
, cliffhanger-driven storytelling, and an ultra-fast binge experience built for India's mobile-first audience. Backed by Zee Entertainment, we operate like a sharp, lean startup with the vision to build
India's next breakthrough content-tech platform
.

We're now hiring a
Head of Growth Marketing
to scale Bullet to millions of users, build growth loops, own performance + retention metrics end-to-end, and lead a high-velocity team across acquisition, CRM, analytics, and creative optimization.

Role Overview

As the
Head of Growth Marketing
, you will own Bullet's
user growth, retention, and revenue pipelines
. This is a leadership role with full-stack responsibility across
performance marketing, growth analytics, content-led growth, CRM, and product-led growth
.

You'll lead a team, build systems from scratch, align with founders closely, and play a pivotal role in taking Bullet from early traction to mass scale.

Key Responsibilities
1. Growth Strategy & Leadership

• Build and lead Bullet's growth function across Paid, CRM, Analytics, and Creative Ops.
• Develop and execute Bullet's 0→1→10 growth roadmap with clear north star metrics.
• Translate Bullet's microdrama vision into sharp growth loops and habit-forming journeys.
• Own weekly and monthly growth KPIs: installs, retention, sessions, LTV, revenue.

2. Performance Marketing (Meta, Google, UAC)

• Scale Meta, Google UAC, YouTube, and TikTok-like channels with efficiency.
• Build campaign structures, creative testing systems, and ROAS + LTV-linked optimization.
• Manage large monthly budgets with a performance-first mindset.
• Use AppsFlyer/Firebase as the single source of truth and reconcile attribution deltas.

3. Retention, Lifecycle & CRM

• Build retention funnels for D1/D7/D30 using CleverTap or equivalent.
• Design personalized push, in-app, and email journeys based on user taste and cliffhanger patterns.
• Execute reactivation and win-back strategies to improve lifetime usage and monetization.

4. Data, Analytics & Experimentation

• Create a strong experimentation culture — rapid A/B testing with measurable iteration.
• Partner with Product to optimize onboarding, watch funnels, and monetization paths.
• Drive insights on user behavior, consumption cycles, content performance, and cliffhanger efficacy.
• Build dashboards with Analytics teams (Looker, BigQuery, Mixpanel/Firebase).

5. Cross-functional Ownership

• Work closely with Founders, Product, Content, Revenue, and Engineering teams.
• Support content launches through integrated growth + distribution campaigns.
• Push the organization toward data-driven and user-focused decision-making.
• Represent Growth in leadership discussions, board updates, and strategic planning.

What Success Looks Like

• Bullet scales to
  5M MAU+
  with a strong retention curve.
• Cost-efficient acquisition with
  LTV/CAC-positive
  performance marketing.
• Retention improves through personalized content journeys and habit loops.
• Growth systems and playbooks become predictable, reliable, and scalable.
• Growth team maturely handles analytics, creative ops, retention, and PLG.

What We're Looking For
1. Experience & Skills

• 7–12 years of experience in
  growth/performance marketing
  for consumer apps.
• At least 2–3 years leading teams or managing multi-function pods.
• Deep expertise in
  Meta Ads, Google Ads (UAC), attribution tools (AppsFlyer), CRM (CleverTap), Firebase
  .
• Strong understanding of
  cohorts, retention, LTV modeling, funnel optimization
  .
• Hands-on experience scaling from
  early-stage growth to multiple million MAUs
  .

2. Leadership & Startup Fit

• Has built or scaled growth teams in fast-paced environments.
• Founder-style ownership — comfortable with ambiguity, resource constraints, and speed.
• Strategic thinker with the ability to move from vision → execution → measurement.
• Comfortable operating in a content-tech environment with rapid content cycles.

3. Cultural Alignment

• Bias for action, clarity, and accountability.
• Low ego, high collaboration mindset.
• Passion for new-age entertainment formats, micro-content, and user behavior patterns.
• Strong communicator with a data-first approach.

Why Join Bullet?

• Shape India's next big entertainment revolution with microdramas.
• Work directly with founders and the Zee ecosystem while retaining startup agility.
• Build from scratch: systems, teams, funnels, experiments, and growth playbooks.
• Opportunity to create a
  mass-scale cultural product
  loved by millions.
• A culture that values speed, creativity, ownership, and sharp execution.