Performance Marketing
1 week ago
Key Responsibilities
- Own and execute performance marketing campaigns across channels: Meta (Facebook/Instagram), Google Ads, YouTube, Affiliates, and emerging platforms.
- Drive
customer acquisition & retention
through data-backed campaign planning and execution. - Monitor daily campaign performance, optimize towards CAC, ROAS, LTV, and other key KPIs.
- Collaborate with creative, product, and category teams to design ad creatives and landing pages that maximize conversions.
- Conduct regular A/B testing of ads, targeting, and creatives to improve CTR, CVR, and CPA.
- Manage marketing budgets effectively, ensuring cost efficiency and maximum ROI.
- Stay updated with industry trends, competitor strategies, and new ad formats/platforms.
- Work closely with analytics and product teams to build dashboards and generate actionable insights.
- Support broader
growth initiatives
(referral programs, influencer marketing, partnerships, etc.).
Requirements
- 3–6 years of experience in
performance marketing
with strong exposure to e-commerce, quick commerce, or retail. - Proven track record of scaling paid campaigns with measurable ROI.
- Strong knowledge of paid media platforms: Meta Ads, Google Ads, UAC, Display, Affiliates.
- Analytical mindset with proficiency in Excel/Google Sheets, Google Analytics, and data visualization tools.
- Experience working with marketing automation, attribution, and tracking tools (e.g., Appsflyer, Branch, MoEngage, Clevertap).
- Ability to thrive in a
fast-paced startup environment
with agility and ownership. - Excellent communication and stakeholder management skills.
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