Sales Tools Development Lead

3 days ago

Remote, India CORP SOURCE ONE Full time ₹ 30,00,000 - ₹ 50,00,000 per year

Job Description: Sales Tools Development Lead (AI-First)

Role Purpose

Own the research, build, and integration of an AI-first sales toolstack that unifies CRM, WhatsApp, email, and chatbots into one seamless, automated sales journey. This role partners across Sales, Marketing, CRM/IT, and Product to prototype fast, launch reliably, and continuously optimize how we sell real estate in 2026 and beyond.

Key Responsibilities

Strategy & Research

  • Scan, test, and shortlist new AI, RevOps, and martech tools; run rapid pilots and build business cases.
  • Lead "How to sell real estate in 2026" workstream: buyer journey mapping, channel mix, and playbooks.
  • Model-making research; evaluate VR / digital twins for sales suites, brokers, and remote clients.

Product Build & Integration

  • Develop tools end-to-end: gather requirements from all departments.
  • Integrate CRM + WhatsApp + Email + Chatbots into a single customer journey.
  • Stand up an AI chatbot (client & broker–facing): intents, retrieval (RAG), guardrails, analytics, and continuous improvement.
  • Build EDM/WA automations with proper segmentation and lifecycle stages (lead, MQL, SQL, reservation, close, post-handover).
  • Liaise with suppliers and maintain/update existing sales tools; manage small SOWs and SLAs.

Automation & Journeys

  • Design nurture flows and micro-triggers (e.g., if prospect watches 50% of video → auto WhatsApp follow-up + SDR task).
  • Implement lead scoring and routing; accelerate pipeline with real-time signals (site behavior, media views, bot chats).
  • Keep testing AI assistants for client/broker conversations; A/B prompts, tone, response time, and conversion.

Analytics & Optimization in collab with IT.

  • Build dashboards that track "money leaks" (where leads die) across the funnel; quantify impact and fixes.
  • Instrument end-to-end attribution (UTMs, events), run A/B tests, and publish monthly RevOps insights.
  • Define and monitor SLAs for reply times, show-up rates, proposal turnaround, and handover quality.

KPIs / Success Measures (first 6–12 months)

  • −30–50% reduction in identified "money leaks" at key funnel stages.
  • 70% of active leads running through the unified journey (CRM + WA + Email + Bot).
  • +15–25% lift booking conversions online.
  • Tool uptime/compliance targets met; playbooks adopted by Sales/Brokers.

Job Types: Full-time, Permanent

Pay: ₹3,000, ₹5,000,000.00 per year

Work Location: Remote

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