Sales and marketing lead

3 days ago

Remote, India The One Liner Full time ₹ 3,60,000 per year

We are seeking a results-oriented Sales and Marketing Lead to drive new client acquisition primarily through competitive bidding on professional and freelance platforms. This specialized role requires a proven track record in developing winning proposals and managing the entire sales cycle on Upwork, , and LinkedIn (Sales Navigator/ProFinder). You will be responsible for defining the bidding strategy, writing compelling proposals, and hitting ambitious revenue targets.

Key Responsibilities:

  • Strategic Platform Bidding: Lead the end-to-end process for identifying, qualifying, and bidding on relevant projects on major platforms.
  • Proposal Development: Write and continuously refine persuasive, customized sales proposals and pitch decks that clearly articulate our value proposition and address specific client needs.
  • Sales Funnel Management: Manage the entire lead-to-client conversion funnel, including initial messaging, follow-ups, negotiations, and closing deals.
  • Sales Strategy & Reporting: Develop and execute a data-driven strategy for platform sales. Track, analyze, and report on key performance indicators (KPIs) like bid-to-win ratio, client acquisition cost, and platform ROI.
  • Marketing & Positioning: Collaborate with internal teams to ensure our platform profiles (Upwork JSS, LinkedIn company page, etc.) are optimized for visibility and credibility.

Qualifications:

  • Proven experience (3+ years preferred) in a sales or business development role, with a demonstrated track record of closing projects on platforms like Upwork and
  • Deep familiarity with utilizing LinkedIn Sales Navigator or similar tools for lead generation and outreach.
  • Exceptional written and verbal communication skills, with a portfolio of successful proposals is a strong asset.
  • Strong analytical skills, with the ability to use data to refine bidding strategies.
  • A self-starter with a collaborative mindset, capable of working independently to meet targets.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Benefits:

  • Work from home

Work Location: Remote

Expected Start Date: 09/10/2025

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