
Area Sales Manager
5 days ago
Please note this role is for our Softsens Brand.
Role & responsibilities
Sales Leadership
- Deliver top-line sales numbers across General Trade, Modern Trade, and E-commerce in MH
- Expand distribution footprint through efficient appointment, onboarding, and monitoring of distributors/stockists.
- Build and manage a high-performing sales team for the region.
Channel Management
- Strengthen General Trade (GT) with superior outlet coverage, distributor ROI, and channel loyalty.
- Drive Modern Trade (MT) partnerships with strong execution of visibility and assortment.
- Support E-commerce initiatives with insights on regional consumer behavior.
Strategic Growth
- Develop and implement regional sales strategies aligned with company goals.
- Build strong retailer and distributor relationships to ensure product availability, visibility, and brand recall.
- Work closely with the COO to drive market share and penetration in priority markets.
Performance Management
- Set clear sales targets, monitor KPIs, and implement corrective actions.
- Ensure efficient secondary sales monitoring, claims settlement, and ROI tracking.
- Drive a culture of customer centricity and service excellence.
Preferred candidate profile
- Strong GT expertise with proven ability to manage distributors & retail networks
- Good understanding of MT dynamics (negotiations, JBPs, category management)
- Awareness of E-commerce business levers and integration with offline channels
- Customer-first mindset with strong influencing & relationship-building skills
- Analytical & strategic thinker with a results-oriented approach
- Team leadership, coaching, and performance management capabilities
- Ability to work in a new-age, high-growth brand environment
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