Growth Marketing Manager

6 days ago

Mumbai, Maharashtra, India VMentor Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Company Description

We're looking for a
strategic and hands-on marketing professional
who can think independently, connect business goals to marketing outcomes, and execute campaigns that drive visibility, credibility, and growth.

This is an entrepreneurial role — perfect for someone who enjoys both
creative storytelling
and
data-driven decision making
.

Key Responsibities

1. Growth & Lead Generation (30%)

  • Design and execute integrated campaigns (LinkedIn, email, SEO, paid ads) targeting corporates, colleges, and industry partners.
  • Build lead funnels, track performance, and optimize for conversion and quality.
  • Support business teams with insights, campaigns, and outreach ideas.

2. Content & Brand Storytelling (25%)

  • Create engaging posts, articles, case studies, and newsletters that amplify our voice and positioning.
  • Maintain consistent brand storytelling across platforms.
  • Refresh website and marketing collaterals periodically to align with business goals.

3. Digital Marketing & Analytics (20%)

  • Manage and measure campaigns using tools like LinkedIn Campaign Manager, Google Ads, SEO, and email tools.
  • Translate analytics into actionable insights and campaign improvements.

4. Partnerships & Events (15%)

  • Identify and nurture partnerships with industry bodies, institutions, and associations.
  • Drive visibility through webinars, events, and thought-leadership collaborations.

5. Strategy & Innovation (10%)

  • Collaborate with founders on marketing strategy, campaign planning, and storytelling.
  • Bring creative ideas that align with customer needs and business growth.

You will be great at this if you have:

  • 4–8 years of
    B2B marketing
    experience (edtech, consulting, or product-based preferred).
  • Ability to connect marketing activities to
    business outcomes
    — not just awareness.
  • Solid grasp of
    digital tools, SEO, and social media platforms
    .
  • Strong communication, creativity, and analytical thinking.
  • A
    self-starter mindset
    — comfortable working in ambiguity and fast-moving environments.
  • Passion for learning, storytelling, and making ideas come alive.

Success Matrices

  • Qualified B2B leads generated per quarter.
  • Growth in engagement, website traffic, and brand reach.
  • Number and quality of partnerships and campaigns driven.
  • Marketing contribution to revenue pipeline.

Why Join us:

You'll work directly with the founders of two purpose-driven ventures shaping the future of learning and leadership. You'll get space to experiment, ownership to drive ideas, and the opportunity to make a visible impact on brands that are creating change across education and enterprise.

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