Growth Marketing Manager

14 hours ago

Mumbai, Maharashtra, India VeeFly Full time ₹ 70,00,000 - ₹ 2,00,00,000 per year

About Company:

VeeFly is an AI-powered ad-tech platform that helps creators and businesses grow their YouTube channels by reaching the right audience with precision. We are redefining how digital growth happens — through data-driven insights, automation, and creativity. Our vibrant team blends marketing, analytics, and innovation to empower creators and brands across the globe.

Link

Job Summary:

We're looking for a
Growth Marketing Manager

who thrives in fast-paced, data-driven environments.

In this role, you'll be responsible for strategizing, executing, and optimizing digital campaigns across multiple platforms — including Google Ads, Meta, LinkedIn, and programmatic networks.

You will lead the growth marketing roadmap for VeeFly, own the paid media budget, and work cross-functionally with Brand, Growth, Product, and Sales teams to maximize ROI and accelerate business growth.

Key Responsibilities:

Campaign Planning & Execution

  • Develop and execute full-funnel paid media strategies across
    Google Ads, Meta, LinkedIn, programmatic

, and other relevant platforms.
- Build and optimize campaigns for multiple objectives — awareness, engagement, lead generation, and conversions.
- Manage end-to-end campaign operations including ad setup, keyword research, audience segmentation, bidding, and optimization.

Performance Optimization & Analytics

  • Track, measure, and analyze campaign performance using tools like
    Google Analytics, Tag Manager, and platform dashboards

.
- Continuously optimize for KPIs such as
CAC, ROAS, CTR, CPL, conversion rates

, and funnel efficiency.
- Design and implement
A/B tests

, creative experiments, and landing page optimizations to improve performance.
- Ensure accurate
tracking, attribution, and reporting

through analytics integrations and pixel management.

Cross-Functional Collaboration

  • Partner with
    Brand, Product, and Growth teams

to align campaigns with business goals and creative messaging.
- Collaborate with designers, copywriters, and developers to deliver impactful ad creatives and landing experiences.
- Work closely with the
Sales team

to understand product offerings and design effective program pitches.
- Address challenges and concerns of the Sales team by providing actionable insights and campaign learnings.

Innovation & Growth

  • Identify and scale
    new acquisition channels, ad formats, and growth hacks

to maintain a competitive edge.
- Explore automation and AI-driven tools for better campaign management and decision-making.
- Develop and maintain structured
playbooks and best practices

for performance marketing excellence.

Required Skills & Competencies

  • Proven expertise in
    Google Ads, Meta Ads, LinkedIn Ads

, and
Programmatic advertising

.
- Hands-on experience with
marketing automation, conversion tracking, and attribution modeling

.
- Advanced analytical skills with a strong grasp of
data interpretation, dashboards, and ROI measurement

.
- Solid understanding of
audience segmentation, targeting, and retargeting strategies

.
- Strong project management skills with the ability to handle
large budgets and multi-channel campaigns

.
- Proficiency in
A/B testing, funnel optimization, and landing page experimentation

.
- Excellent communication and presentation skills to convey insights and results clearly.

Qualifications

  • B.Tech / MBA

from a
Tier 1 or Tier 2 institute

.
- 4–7 years

of hands-on experience in
Performance Marketing

, ideally within a
high-growth startup, digital agency, or SaaS-based environment

.
- Demonstrated success in scaling paid campaigns and achieving strong ROI across multiple platforms.

To apply share your resume

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