Sales Head Cattle Feed Industry

3 days ago

Gurgaon, Haryana, India Kapila Krishi Udyog Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Job Title: Head of Sales & Distribution

Location: Corporate Office Gurgaon, with extensive travel across North & Central India

Reports To: Managing Director (MD) / Chief Operating Officer (COO)

Objective:

To lead and scale KKULs sales, channel distribution, and rural market expansion with the goal of increasing its distributor base from 800+ to 1,500+ pan-India, driving revenue growth and strengthening the companys leadership in the cattle feed and animal nutrition industry.

Key Responsibilities:

  • Sales Strategy & Revenue Growth:
  • Develop and implement a comprehensive sales strategy to achieve aggressive growth targets in existing and new geographies.
  • Drive expansion into untapped markets across Bihar, Uttar Pradesh, Madhya Pradesh, Haryana, Punjab, and beyond.
  • Channel & Distribution Development:
  • Strengthen and expand the distribution network to over 1,500 active channel partners.
  • Design and implement dealer/distributor incentive programs to improve ROI and loyalty.
  • Optimize C&F and last-mile delivery networks for efficiency.
  • Team Leadership:
  • Recruit, train, and manage a high-performing sales team including Regional Managers and Area Sales Managers.
  • Establish robust sales review mechanisms and KPI-driven performance management.
  • Rural Engagement & Farmer Outreach:
  • Drive rural marketing initiatives including on-ground farmer meetings, advisory camps, and product demonstrations.
  • Collaborate with the extension team to integrate farmer education programs for better livestock nutrition adoption.
  • Market Intelligence & Competitor Analysis:
  • Monitor market trends, competitor activity, and pricing strategies to maintain market leadership.
  • Utilize data analytics and ERP tools for forecasting, demand planning, and performance tracking.
  • Cross-functional Collaboration:
  • Work closely with marketing, customer success, and product development teams to align sales strategies with branding and farmer engagement initiatives.

Key Requirements:

  • Experience: 12+ years in Sales & Distribution within FMCG, Agri-inputs, Animal Feed, or Rural Consumer Goods sectors.
  • Proven Track Record: Successfully scaled distribution networks in rural/semi-urban markets.
  • Expertise: Deep understanding of rural markets, dealer/distributor management, and go-to-market models.
  • Education: MBA in Sales/Marketing or equivalent from a reputed institute.
  • Skills: Leadership, negotiation, channel management, data-driven decision-making, and strong execution capabilities.
  • Preferred: Prior experience in Agri-inputs, Dairy, or Livestock feed industry.

What We Offer:

  • Lead North India's largest organized cattle feed brand into its next growth phase.
  • Competitive salary with performance-linked incentives and long-term wealth creation opportunities aligned with public market readiness.
  • Entrepreneurial freedom to design and execute pan-India distribution expansion.
  • A chance to impact millions of rural dairy farmers while growing a legacy brand poised for market leadership.

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