Lead Generation and Marketing Specialist

We're building the sales engine that will drive our expansion into Dubai and Indonesia markets. This is a ground-floor opportunity to shape our entire lead generation and marketing operations.

The Role

We're looking for a 
tech-obsessed, AI-powered marketing operator
 who can build the infrastructure that feeds our sales pipeline. You'll be responsible for identifying, researching, and warming up target accounts across Middle East and Southeast Asian markets.

This is NOT a traditional marketing role. You won't be writing blog posts or managing social media. You'll be:

• Building targeted account lists using data intelligence tools
• Organizing webinars and podcasts that attract our ideal customers
• Automating marketing workflows that nurture cold leads into warm opportunities
• Using AI to do in 2 hours what takes others 2 days

What You'll Do
Lead Intelligence & Research (40% of time)

• Build target account lists per week for Dubai/Indonesia markets
• Use Lusha, , LinkedIn Sales Navigator, and other tools to find decision-makers
• Enrich contact data with verified emails, phone numbers, and LinkedIn profiles
• Leverage AI (ChatGPT/Claude) to analyze companies and identify pain points at scale
• Score and prioritize accounts based on fit criteria
• Maintain 95%+ data accuracy in CRM
• Brief SDR team with account intelligence before outreach

Event & Content Marketing (30% of time)

• Organize 1-2 webinars per month targeting our ICP (end-to-end ownership)
• Coordinate podcast production: guest outreach, scheduling, show notes, distribution
• Create event landing pages and registration flows in HubSpot
• Execute multi-channel promotion (email, LinkedIn, WhatsApp)
• Manage event platforms (Zoom Webinars, Eventbrite, etc.)
• Track event ROI and lead quality metrics
• Plan presence at industry conferences (quarterly)

Marketing Automation & Operations (30% of time)

• Build and optimize HubSpot workflows for lead nurture
• Create email sequences that convert cold leads into meetings
• Set up lead scoring models using AI and historical data
• Implement automation using to connect tools
• Generate reports on campaign performance and pipeline contribution
• A/B test messaging, subject lines, and campaign tactics
• Maintain CRM hygiene and data quality standards

Tech Stack You'll Use Daily

You don't need to be an expert in all of these, but you should be 
excited to master them:

Required (Must have experience with at least 3):

• HubSpot
   (or Salesforce/Zoho) - CRM, workflows, sequences, landing pages
• LinkedIn Sales Navigator
   - Advanced prospecting and research
• AI Tools
   - ChatGPT, Claude, or similar for productivity
• Data Enrichment
   - Lusha, , ZoomInfo, , RocketReach
• Email Automation
   - Lemlist, Mailshake, Outreach, or SalesLoft
• Event Platforms
   - Zoom Webinars, Eventbrite, Hopin, Luma

Nice to Have:

• Automation tools (Zapier, , Integromat)
• Design tools (Canva, Figma basics)
• Analytics platforms (Google Analytics, Mixpanel)
• Podcast tools , Descript, Anchor)
• WhatsApp Business API
• , Phantombuster, or other growth tools

What We're Looking For
Must-Have Skills:

Technical Proficiency
 (This is Critical)

• Proven experience with 
  CRM platforms
   (HubSpot strongly preferred)
• Hands-on experience with 
  B2B data tools
   (show us your Lusha/Apollo portfolio)
• Advanced 
  LinkedIn research
   capabilities (you know Boolean searches, Sales Navigator filters)
• AI power user
   - you use ChatGPT/Claude daily to 10x your productivity
• Comfortable with 
  APIs, integrations, and automation
   (Zapier is your friend)
• Excel/Google Sheets
   proficiency (pivot tables, VLOOKUP, data cleaning)
• Fast learner
   with new tools - you don't need training manuals

Marketing & Research Skills

• Strong B2B research and analytical abilities
• Understanding of sales funnels and lead lifecycle
• Event planning and project management experience
• Excellent written English (you'll write emails, landing pages, event copy)
• Data-driven mindset (you track metrics and optimize based on data)

Soft Skills

• Self-starter who doesn't need constant supervision
• Detail-oriented but moves fast
• Can juggle multiple projects without dropping balls
• Problem solver (you Google/ChatGPT your way through blockers)
• Process-oriented (you document what you build)

Nice-to-Have:

• Understanding of Middle East or Southeast Asian business culture
• Previous experience in B2B SaaS, enterprise software, or tech
• Marketing automation certification (HubSpot, Marketo)
• Experience organizing 50+ person events/webinars
• Copywriting or content creation skills
• Video editing basics
• Language skills (Arabic, Bahasa Indonesia, or Mandarin)

Experience & Education

Experience:

• 1-3 years in marketing operations, growth marketing, lead generation, or sales operations
• Freshers with exceptional tech skills and strong portfolio will be considered
• Previous roles: Marketing coordinator, growth associate, sales ops, BDR/SDR with marketing exposure

Education:

• Bachelor's degree in Marketing, Business, Technology, or related field
• MBA/specialized marketing certifications are a plus
• Self-taught with proven track record also welcome