Sales Development Representative

Role Overview

As an Outbound SDR (IND-EU), you will drive outbound pipeline generation across India & Europe. Reporting to the Director of Global Sales, youll work closely with our global sales and marketing teams to identify and engage enterprise prospects. This hybrid role (minimum 2 days in-office) offers the chance to develop key accounts in high-growth markets and contribute directly to Appknox's expansion. You will act as the first point of contact for potential customers, shaping Appknox's reputation and laying the groundwork for future sales.

Key Responsibilities:

• Lead Generation & Outreach: Actively prospect target accounts in the EU-IND region using cold calls, personalized emails and LinkedIn outreach. You'll reach out to decision-makers, schedule meetings, and nurture interest through follow-ups.
• Qualify Prospects: Quickly assess inbound and outbound leads to determine fit. Identify business needs and pain points, and schedule demos or hand off qualified opportunities to Account Executives.
• Pipeline Management: Maintain accurate records of activities and leads in our CRM (e.g., Salesforce). Update customer profiles and track metrics regularly. Strive to meet and exceed weekly activity and pipeline targets.
• Market Research: Build and refine ideal customer profiles. Research industry trends, competitors, and region-specific insights (EU/IND), and use this data to tailor your messaging.
• Collaboration: Work closely with marketing and sales leadership to coordinate campaigns and share feedback from prospects. Collaborate with global SDRs and AEs to refine outreach strategies and messaging.
• Data-Driven Improvement: Analyze engagement metrics (email open rates, call conversions, etc.) and continuously optimize your approach. Demonstrated analytical thinking is expected to iterate on strategies and maximize results.

Outbound SDRs "reach out to potential customers to generate leads" and are critical to building pipelines that lead to closed deals. In this role, you'll proactively connect with prospects who fit our target profile via phone, email, and social channels.

Key Qualifications:

• Experience: 2–4 years in a B2B SaaS sales development or outbound prospecting role, with a proven track record of generating and qualifying outbound pipeline. (Experience in quota-carrying SDR/BDR roles is ideal.)
• Communication Skills: Excellent verbal and written communication. You're comfortable on cold calls and can craft compelling emails and LinkedIn messages that resonate with tech-savvy buyers.
• Self-Starter & Analytical: You work autonomously and thrive in a fast-paced, target-driven environment. Strong problem-solving and analytical skills enable you to interpret data, adapt your tactics, and make informed decisions independently.
• Tools & Tech Savvy: Familiarity with CRM systems (e.g., Salesforce, HubSpot) and sales engagement tools. Comfortable using LinkedIn Sales Navigator or similar platforms for research. Quick to adopt new tech and processes.
• Organized & Resilient: You can manage multiple leads and tasks, stay organized, and maintain persistence. Strong time management skills and a positive attitude keep you motivated through rejection or slow responses.
• Regional Fluency: English fluency is required; proficiency in any local European languages is a plus. Understanding of EU business culture will help you connect with prospects in those markets.
• Hybrid Work Ready: Willingness to work on-site at least two days per week and coordinate across time zones.

Preferred Qualifications:

• Prior experience selling in the cybersecurity or mobile app security space. Knowledge of app security testing or DevSecOps is a strong plus.
• Demonstrated success in the European markets. Familiarity with local enterprise structures and decision-making.
• Bachelor's degree or equivalent practical experience (technical or business background).

What We Offer:

• Global Impact & Innovation: Be part of a cutting-edge cybersecurity company that serves Fortune 500 clients and enterprises across industries. You'll work on innovative security solutions and gain exposure to global sales strategies.
• Learning & Growth: Access continuous development opportunities – on-the-job training, professional courses, and mentorship. Appknox invests in your career: as one employee shares, the company has contributed "immensely to my personal and professional growth".
• Flexible Culture: Enjoy a flexible schedule and hybrid work model. Appknox trusts you to manage your work – "flexible schedule empowers us to work at our best". We also emphasize work-life balance; employees appreciate our "healthy work-life balance and flexible and positive work culture".
• Competitive Compensation: A rewarding package with base salary, performance-based commissions/bonuses, and equity options.
• Benefits & Wellbeing: Comprehensive medical insurance for you and your family, participation in a Corporate Pension Scheme (Corporate-NPS) for future security, and wellness perks like gym memberships and mental health support.
• Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales pros. You'll report to the Director of Global Sales and collaborate with colleagues worldwide. We uphold honesty, customer-centricity, and open communication in everything we do.

Ready to secure the future of mobile apps? If you're a driven SDR with a passion for sales and technology, we want you on our team. Apply today to help Appknox continue making mobile apps a safer place for businesses and users around the globe.