Marketplace Performance Marketing Manager
4 days ago
Key Responsibilities:
Performance Marketing Strategy & Execution
- Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability.
- Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.).
- Develop tailored performance strategies by platform and product category.
Platform Management
- Liaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations.
- Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto&Blinkit sponsored listings, and equivalent ad platforms.
- Monitor platform trends and algorithm changes; adapt strategies accordingly.
Budgeting & ROI Optimization
- Plan and allocate monthly campaign budgets by platform and ensure optimal utilization.
- Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS).
- Drive contribution margin improvements across all marketplace sales.
Reporting & Analysis
- Create detailed performance dashboards and reports across all marketplaces.
- Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement.
- Deliver actionable insights to product, creative, and sales teams.
Cross-Functional Collaboration
- Work closely with the Creative and Content team for platform-specific ad creatives.
- Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs.
- Align with the Brand and Pricing team to ensure consistency in positioning and offers.
Ideal Candidate Profile:
- 3-5 years' experience with Amazon performance marketing
- 0-2 years' experience with Quick Commerce performance marketing
- Prior experience managing performance marketing for a Beauty brand is a bonus
- Strong understanding of ecommerce metrics and consumer funnels.
- Proficiency in data analytics tools (Excel, Google Sheets, etc.).
- Ability to thrive in a fast-paced, growth-driven environment.
- Excellent communication, negotiation, and organizational skills.
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