Marketplace Performance Marketing Manager

4 days ago

Mumbai, Maharashtra, India Techmatters Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Responsibilities:

Performance Marketing Strategy & Execution

  • Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability.
  • Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.).
  • Develop tailored performance strategies by platform and product category.

Platform Management

  • Liaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations.
  • Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto&Blinkit sponsored listings, and equivalent ad platforms.
  • Monitor platform trends and algorithm changes; adapt strategies accordingly.

Budgeting & ROI Optimization

  • Plan and allocate monthly campaign budgets by platform and ensure optimal utilization.
  • Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS).
  • Drive contribution margin improvements across all marketplace sales.

Reporting & Analysis

  • Create detailed performance dashboards and reports across all marketplaces.
  • Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement.
  • Deliver actionable insights to product, creative, and sales teams.

Cross-Functional Collaboration

  • Work closely with the Creative and Content team for platform-specific ad creatives.
  • Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs.
  • Align with the Brand and Pricing team to ensure consistency in positioning and offers.

Ideal Candidate Profile:

  1. 3-5 years' experience with Amazon performance marketing
  2. 0-2 years' experience with Quick Commerce performance marketing
  3. Prior experience managing performance marketing for a Beauty brand is a bonus
  4. Strong understanding of ecommerce metrics and consumer funnels.
  5. Proficiency in data analytics tools (Excel, Google Sheets, etc.).
  6. Ability to thrive in a fast-paced, growth-driven environment.
  7. Excellent communication, negotiation, and organizational skills.

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