General Sales Manager

2 days ago

Chennai, Tamil Nadu, India The Banyan HR Consults Chennai Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Position:
General Manager – Sales

Industry:
FMCG – Foods

Location:
Chennai/Bangalore

Experience:
Minimum 15+ Years

Age:
Around 45 Years

Education:
Degree in Business Management from a recognized university

Joining Timeline:
Within 60 days

Role Overview:

We are seeking a
dynamic and result-oriented GM – Sales
with a strong background in the
FMCG Foods sector
, ideally with the last 5 years in an aggressive food-focused sales environment. The ideal candidate would have grown through the ranks from a frontline sales role to senior leadership and now ready to lead large-scale operations and teams with strategic insight and operational excellence.

Key Responsibilities:

  • Lead and manage overall sales strategy and execution across the southern region (Tamil Nadu, Karnataka, Telangana, Andhra Pradesh).
  • Develop, train, and empower sales teams from sourcing to orientation and delegation.
  • Drive achievement of ambitious sales goals with a sharp focus on execution at the ground level.
  • Design and monitor distribution strategies to ensure strong market penetration and channel development.
  • Build and sustain a high-performance culture across the sales organization.
  • Ensure strong coordination with marketing, operations, and supply chain for seamless execution.
  • Prepare and present business plans, reports, and forecasts to senior management.
  • Monitor market trends, competitor activities, and proactively adapt strategy.

Must-Have Experience and Attributes:

  • A pure FMCG sales background, with
    hands-on experience in the Foods sector
    .
  • Proven track record of
    handling business volumes of INR 100+ Crores
    .
  • Exposure to
    sales & distribution challenges and their execution
    at scale.
  • Strong leadership experience managing regional/state-level teams and sales operations.
  • Fluent in
    at least 2–3 Southern Indian languages
    and
    Hindi
    .
  • Excellent people management skills, including hiring, onboarding, training, and delegation.
  • Highly disciplined, punctual, communicative, accountable, and street-smart.
  • Strong sense of
    ownership, commitment, and business acumen
    .
  • Strong integrity and trustworthy leadership approach.

Preferred Traits:

  • Positive attitude with hands-on, no-nonsense execution style.
  • Entrepreneurial mindset and a high level of dedication.
  • Ability to thrive in fast-paced and performance-driven environments.

Salary:
As per industry standards and candidate profile

Employment Type:
Full-time, Permanent

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